EA LAUNCHES CRITICALLY ACCLAIMED SKATE VIDEOGAME FOR PLAYSTATION 3

SKATE is Rolling off the Retail Shelves and is One of

EA’s Fastest-Selling, Wholly-Owned Intellectual Properties

REDWOOD CITY, Calif. – September 25, 2007 – Electronic Arts Inc. (NASDAQ: ERTS) announced that SKATE for the PLAYSTATION®3 computer entertainment system hits retail stores today. Recently released for the Xbox 360™ videogame and entertainment system in North America, the game has already received high marks from the top videogame media including a five out of five on GameSpy.com and nine out of 10 on 1up.com, IGN, Yahoo! Games and GamesRadar.com.

“The buzz around SKATE has been through the roof this month; everyone’s talking about it,” said Bob McKenzie, Senior Vice President Merchandising, GameStop. “Based on the exceptional demand from gamers the first week, we clearly have a new contender in the skate videogame genre that will be at the top of everyone’s must-have list for this holiday.”

SKATE delivers an authentic skateboarding experience like no other videogame. The game features innovative Flickit controls that take advantage of the dual analog sticks and a unique and easy-to-use skate.reel feature that allows gamers to capture video footage of their skate session at any time during the game and share the footage online at www.skate.ea.com for other players to view, rate and comment on.

SKATE is also shipping in Europe on October 5 for PLAYSTATION 3 and is currently available for purchase and download from most major mobile operators in North America and Europe. SKATE is developed by EA Black Box in Vancouver, British Columbia and is rated “T” for Teen by the ESRB and 12+ by PEGI.

Labels: EA, PLAYSTATION 3, SKATE

EA’S AWARD-WINNING SKATE VIDEO GAME ROLLS ONTO RETAIL SHELVES IN SEPTEMBER

Download the Demo on Xbox Live Marketplace on August 15 to Experience True Skateboarding Action Before It Hits Stores

REDWOOD CITY, Calif. – August 3, 2007 – Electronic Arts (NASDAQ: ERTS) announced that its award-winning SKATE video game will ship to retail stores on September 12 in the U.S. and September 14 in Europe for the Xbox 360™ video game and entertainment system. The PLAYSTATION®3 computer entertainment system version will ship to stores on September 24 in the U.S. and October 5 in Europe. For players eager to get their hands on the game pre-launch, EA will release a SKATE demo on Xbox Live Marketplace on August 15 so players can experience first-hand the title’s groundbreaking new gameplay style – a new way of playing skateboarding games that will invigorate the genre.

The downloadable demo features tutorials and gameplay challenges in San Vanelona’s community center skatepark to introduce gamers to SKATE’s revolutionary Flickit controls. The demo also includes the innovative skate.reel feature where gamers can capture video footage of their skate session at any time during the demo and share the footage online at www.skate.ea.com for other players to view, rate and comment on.

In the game, everything you do works towards getting you coverage in two of skateboarding's premiere magazines - Thrasher and The Skateboard Mag. Coverage also means sponsors, product, money and fame. Become a legend by getting the covers and you'll earn a coveted invitation to skate in the X Games – the world’s top skateboarding competition. You’ll be able to throw down on the street course and go huge in the Skateboard Big Air event, innovated and dominated by two time gold medalist Danny Way.

SKATE recently received the "Best Sports Game of E3 - IGN Xbox 360" award at the E3 tradeshow in Santa Monica. SKATE was also one of only four games nominated for Best Sports game for the "Game Critics Awards: Best of E3 2007". The judges for this award included editors from the 36 leading videogame publications in the industry.

With innovative Flickit controls that take advantage of the dual analog sticks and the ability to sculpt tricks that define your own style, SKATE delivers an authentic boarding mecca like no other videogame. SKATE is developed by EA Black Box in Vancouver, British Columbia and is rated “T” for Teen by the ESRB and 12+ by PEGI.

Labels: EA, PLAYSTATION 3, SKATE, Xbox 360