Gamer Excitement Reaches Galactic Proportions as “Mass Effect” Touches Down Today on Retail Shelves in North America

Highly anticipated Xbox 360 exclusive “Mass Effect” makes its long-awaited debut; SCI FI Channel to celebrate game’s release with exclusive half-hour special “Sci vs. Fi: Mass Effect.”

REDMOND, Wash. — Nov. 20, 2007 — To the delight of gamers and science-fiction (sci-fi) fans alike, the wait is finally over as “Mass Effect,” an award-winning action role-playing game (RPG) described by Game Informer Magazine as “One of the greatest science fiction stories ever told,” hits retail shelves today, with a continued rollout to retailers worldwide planned.

Developed by BioWare, the creators of the critically acclaimed “Star Wars®: Knights of the Old Republic™” and “Jade Empire™,” comes an epic space saga exclusively for the Xbox 360 video game and entertainment system that spans the entire galaxy. “Mass Effect” combines a deep story with intense, sci-fi tactical combat. Through high-definition graphics and an amazingly realistic and innovative conversation system that allows for lifelike interaction with the voices of scores of digital actors such as of Seth Green, Marina Sirtis and Lance Henriksen, “Mass Effect” provides an immersive gameplay experience never seen before in a video game.

Published by Microsoft Games Studios, “Mass Effect” is an epic sci-fi action RPG that places gamers at the center of a conflict that will decide the fate of the universe. Assuming the role of an elite human Spectre agent, Commander Shepard, players are entrusted with keeping galactic law and order and are charged with uncovering a terrifying truth. Faced with morally challenging decisions that will affect the future of all races, players must travel across an expansive universe to stop a threat so great it could destroy all life in the galaxy. With its exciting blend of rich story lines, intense squad-based combat and crisp high-definition gameplay, “Mass Effect” is destined to be one of the most gripping game experiences ever.

“‘Mass Effect’ is like playing a movie! The magic of video games bridges science fiction, intense combat and intriguing story lines to create an emotional connection between players and their characters,” said Jeff Bell, corporate vice president of global marketing for the Interactive Entertainment Business at Microsoft. “The Xbox 360 platform allows developers to create rich and engaging stories not found on any other console. ‘Mass Effect’ is the latest example of our commitment to bringing original and captivating titles to fans everywhere.”

Hailed by critics as one of the best games of 2007, “Mass Effect” has already garnered significant and effusive praise from the industry, punctuated by accolades from some of video gaming’s most respected publications. These include Game of the Month honors from Electronic Gaming Monthly and GamePro magazines, and a perfect score of 10 out of 10 along with an Editor’s Choice Award from Official Xbox Magazine, which described “Mass Effect” as “a transcendent experience, the new standard-setter for what a game can be.” In addition, the title has earned some of the industry’s highest honors, such as “Best Console Game” and “Best Role Playing Game” from the 2007 Game Critics Awards.

To celebrate the “Mass Effect” worldwide launch, the SCI FI Channel will air a special episode of “Sci vs. Fi: Mass Effect” beginning today, Nov. 20, at 11 p.m. EST and PST. The special will explore the ways that technology and creativity came together to make “Mass Effect” a compelling experience for gamers and science fiction fans alike. More information is available at http://www.scifi.com/masseffect.

“We set out to redefine the video game experience with ‘Mass Effect’ and create an immersive, highly interactive game that draws players into a compelling universe,” said Ray Muzyka, chief executive officer for BioWare Corp. “‘Mass Effect’ creates an emotional connection between players and the characters they encounter, and Xbox 360 provided us with the perfect platform to tell this incredible story.”

“Mass Effect” is an action RPG available exclusively on Xbox 360 and is rated “M” for Mature by the Entertainment Software Rating Board. It is available now for $59.99 (ERP), or $69.99 (ERP) for the special Limited Collector’s Edition, which includes a fiction book titled “Galactic Codex: Essentials”; an art book titled “A Future Imagined”; a bonus DVD featuring four exclusive documentaries about the creation of this epic game titled “Inside BioWare”; and 10 songs from the game’s soundtrack.

Labels: Mass Effect, Microsoft, Xbox 360

Biggest expansion pack for the award winning “Zoo Tycoon® 2” now available to all animals lovers looking for new challenges and a slew of new extinct creatures

Microsoft Game Studios today announced that “Zoo Tycoon 2: Extinct Animals,” the biggest expansion pack for the award winning “Zoo Tycoon 2,“ has landed onto retail store shelves starting today.

Developed by Blue Fang Games LLC, “Zoo Tycoon 2: Extinct Animals” enhances the “Zoo Tycoon 2” experience by introducing new challenges, more than 30 new animals, new exciting ways to play and a new look through extinct-themed objects and buildings. “Zoo Tycoon 2” players can experience all of these new features with ease, as the expansion pack seamlessly integrates with the core game so that gamers can play immediately.

“Zoo Tycoon 2: Extinct Animals” is available for the estimated retail price of $29.99 for Windows. “Zoo Tycoon 2: Extinct Animals” is rated “E10+” for everyone 10 and older. “Zoo Tycoon 2” is required to play “Zoo Tycoon 2: Extinct Animals.”

For more information and free downloadable content, including new animals, scenery and demos, please visit the official Zoo Tycoon Web site at http://www.zootycoon.com.

Labels: Microsoft, PC, Zoo Tycoon 2, Zoo Tycoon Extinct Animals

The highly anticipated next chapter in the acclaimed “Kingdom Under Fire” series is set to ship exclusively on Xbox 360 in the following regions worldwide:

Japan , Australia/New Zealand and Asia Dec. 13
Americas (U.S., Canada, Latin America) Jan. 8, 2008
Europe, the Middle East and Africa Feb. 1, 2008

“Kingdom Under Fire: Circle of Doom” will take action RPG to a new level by featuring randomly generated and fully destructible maps, your favorite KUF characters, customizable weapons, and Seamless 2-4 player co-op action. Check out www.xbox.com/kufcod for more details. More information will be available soon, so please stay tuned!

Labels: Kingdom Under Fire Circle of Doom, Microsoft, Xbox 360

Another week, another round of XBLA titles to enjoy! Microsoft's Gamerscore News has this to say about them!

"This week, play “Every Extend Extra Extreme,” an explosive new twist on the puzzle-shooter genre and also check out “Speedball 2: Brutal Deluxe,” a reboot of the classic futuristic sports game for Xbox LIVE Arcade. Both games will be available worldwide for 800 Microsoft Points each this Wednesday, October 17, 2007 at 9:00 a.m. GMT (2:00 a.m. PDT).

“Every Extend Extra Extreme” from Q Entertainment is a frenetic race for survival. With 100 times more enemies and chain reactions than its predecessor, the objective of this unique action-packed shooter is to set off a chain reaction to wipe out enemies and collect the items they leave behind to extend the game. The game features five distinct game modes including Main mode, Wiz Ur Muzik mode, VS mode, Time Attack Mode and a genuine shooting mode. In Wiz Ur Muzik mode, players can customize the gameplay experience using their favorite music.

· For more details on “Every Extend Extra Extreme,” please visit http://www.xbox.com/en-US/games/e/e4xboxlivearcade/default.htm


Bitmap Brothers and Empire Interactive are bringing back the futuristic sports game “Speedball™ 2: Brutal Deluxe,” now updated for Xbox LIVE Arcade. Play the fast-paced, brutal game with its classic 2-D graphics or go full on with the newly enhanced high definition 3-D visuals. Smash your way to the top of the league in the solo game or go head-to-head locally or on Xbox LIVE. The game features 32 teams, four leagues, cup and knockout competitions, team enhancements, management and training options, and Ranked Preset or Ranked Career games.

· For more details on “Speedball 2: Brutal Deluxe,” please visit http://www.xbox.com/en-US/games/s/speedball2xboxlivearcade/default.htm


Also, don’t miss out on new downloadable content for “Lumines Live!,” including “Heavenly Star” and “Breeze” Skins which will be available for free to all Xbox LIVE Gold Members from Wednesday, October 17th through Wednesday, November 14th. Or download the “Rockin’ Holiday Pack” for “Lumines Live!” for 400 Microsoft Points. Plus, starting Wednesday, October 17th at 9:00 a.m. GMT (2:00 a.m. PDT), the Standard Edition will be available permanently at a discounted price of 800 Microsoft Points! For more details please visit www.xbox.com/livearcade."

Labels: Every Extend Extra Extreme, Microsoft, Speedball 2 Brutal Deluxe, XBLA

Microsoft has sent over a nice little treat in the form of the in-game cinematic video for their upcoming Age of Empires III expansion pack, The Asian Dynasties!

Also be sure to check out the downloadable demo of the game before it hits stores! You can find it at the following sites: www.agecommunity.com, www.ageofempires3.com or www.ageofempires3.com/asiandynasties, which will be updated on a weekly basis through launch.

Labels: Age of Empires III The Asian Dynasties, Microsoft, PC

Have you ever wondered what it would be like to star in your own animated series? Well now’s your chance. Just pick your favorite piñata and get your big break with “Viva Piñata: Party Animals," a new video game exclusively for Xbox 360. Regardless of whether you are young or just young at heart, we think you’ll find “Viva Piñata: Party Animals” a real treat when it hits stores just before Halloween on Tuesday, October 30, 2007.

This game let's players become one of the Piñata characters from the popular Saturday morning cartoon – Franklin Fizzlybear, Hudson Horstachio, Paulie Pretztail, Fergy Fudgehog, and more – as they compete in a series of more than 50 mini-games and races across Piñata Island. It includes multi-player contests, like Burps Ahoy!, where the Piñatas send a sailboat across a lake, powered by their own belching or Blown Away where you play a game of hot potato with your friends tricking them into being the one left holding the exploding jack o’ lantern.

· For more details on “Viva Piñata: Party Animals,” please visit http://www.xbox.com/en-US/games/v/vivapinatapartyanimals/

Let the games begin! Below is a sneak peak at the list of Achievements from “Viva Piñata: Party Animals.”


“Viva Piñata: Party Animals” Achievements

1. All Your Game Are Belong To Us

Play all Challenge Events.

2. Game Guru

Win the game.

3. Whirlm Streak

Win 3 Challenge Events in a row.

4. Kittyfloss Streak

Win 5 Challenge Events in a row.

5. Chewnicorn Streak

Win 8 Challenge Events in a row.

6. Hi-yaaaa!

Destroy 10 objects in a single race while playing as Petunia Pretztail.

7. King Roario Award

Win all Challenge Events and races in a single game.

8. Int'l Piñata of Mystery

Use each power-up at least once in a single game.

9. Coulda Been a Contender

Win 1 race.

10. Get to Know Everyone

Finish the game in any place with each of the 8 characters.

11. Girl Power

As a female character, finish a game while never losing to a male character.

12. Boy Band

As a male character, finish a game while never losing to a female character.

13. Rashberry Gluttony

Collect more than 1,000 pieces of candy while playing as Fergy Fudgehog.

14. Popularity Contest

Complete a game with all 4 characters playing as Hudson Horstachio.

15. Think Fast!

Never get hit in an entire contest by a Fiesta Missile while playing as Paulie Pretztail.

16. No Wipeouts

Never fall down in a single race while playing as Franklin Fizzlybear.

17. Mama's Boy

Lose to Fergy Fudgehog while playing as Francine Fudgehog.

18. Bear Hug

Never use a power-up on Franklin Fizzlybear while playing as Florence Fizzlybear.

19. Scene Stealer

Beat Hudson Horstachio while playing as Hailey Horstachio.

20. Classic Gamer Reward

Enter the classic gamers code while on the START screen. For a hint, go right into your manual…

21. Keep Your Friends Close

Complete a multiplayer game offline.

22. Pacifist

Win a race without using a Fiesta Missile, Colored Water Bomb, or Smoke Bomb.

23. Scenic Route

Win a race without using any shortcuts.

24. Artful Dodger

Avoid the snowball in Snow-bowl Dodgeball.

25. Catch It if You Can

Play a game with anyone who has this achievement to earn it. Then, you can “spread” it too.

26. Making Friends

Play a game over Xbox LIVE, or invite someone to an online game.

27. Share and Share Alike

Play a game with someone who hasn’t unlocked a Challenge Event you have unlocked.

28. Eaglair Eye Award

Find and use all the shortcuts in the races.

29. Sticky Feet

Use the Buzzlegum Honey Slick power-up 10 times.

30. Flutterscotch Quickness

Use the Flutterscotch Wings power-up to overtake an opponent.

31. Quick Like a Bunnycomb

Hit 3 speed strips in a single race.

32. Redhott Racer

Finish every race.

33. Stuffed!

Get more than 99 candies in any single Challenge Event.

34. Professor Pester Award

Hit every player with a power-up in a single race.

35. Squished!

Jump and ground pound each of the other players at least once in Raisant Stomp.

36. Seeing Double

Finish a game while playing as the same Piñata as at least 1 other opponent.

37. Loaded Bases

Hit the target 4 times in a row in Swing for the Stars.

38. Aiming Artist

Hit the farthest target at least 3 times in 1 Launching Loathers game.

39. Tricky Treats

Destroy at least 25 pumpkins in a single game of Messy Mayhem.

40. Do You Feel Lucky, Piñata?

Win a game of Short Fuse! without the Loather ever detonating in your hands.

41. Strike!

Get a strike in Bouncy Bowling.

42. Gassy Gusts!

Get your ship all the way to the finish line in Burps Ahoy!

43. Don’t Be Left in the Dark

Knock each of the other players out of the light in a single game of Spotlight Mania.

44. Megaton

Use the Fiesta Missile power-up on each of the 8 characters.

45. Social Flutterscotch

Finish the game in first place with each of the 8 characters.

46. Rainbow of Piñatas

Play each of the 8 characters in 1 of their alternate colors.

47. Practice Makes Perfect

Play the game for 5 hours.

48. Host with the Most

Host 3 games over Xbox LIVE.

49. Party Crasher

Win 3 games over Xbox LIVE where you are not the host.

50. So Awesome!

You, the master of unlocking.

Labels: Microsoft, Viva Pinata Party Animal, Xbox 360

We wanted to let you know that Games for Windows – LIVE is receiving a v1.2 update in the November time frame.

In August 2007, Games for Windows – LIVE v1.1 added a lot of great features that enhanced the user experience, including support for five new languages (Russian, Polish, Czech, Norwegian and Dutch), the addition of 12 new gamer pics and a new Network Information Viewer to provide a simpler way to troubleshoot connectivity issues.

Games for Windows – LIVE v1.1 also included many backend upgrades to improve gamers’ experiences such as DirectX 10 and Windows XP support for future Games for Windows – LIVE titles, log on error reporting, improved error messaging, improved router interaction, improved security and reduced time to recover a gamer profile on new Windows PCs.

The Games for Windows – LIVE v1.2 update will continue to add numerous end-user benefits to the service, such as support for offline Achievements, so gamers can continue to rack up Gamerscore when not connected to the internet, the ability to see whether your friends are “joinable” in games, along with additional UI features.

Microsoft is rolling out two Games for Windows – LIVE updates in a matter of only four months, but we’re just getting started! Our goal is to deliver new and exciting experiences for Windows gamers, while maintaining the unique PC gaming environment we love. We’ve come a long way since announcing the vision of LIVE across multiple Microsoft platforms last year and are committed to continually refining and bringing future functionality to Games for Windows – LIVE.

Be sure to check out the first wave of titles to support the service which should hit shelves by Holiday:

• “The Club” (SEGA) – Rated M

• “Kane & Lynch: Dead Men” (Eidos) – Rated M

• “Universe at War: Earth Assault” (SEGA) – Rating Pending

• “Gears of War” (Microsoft Game Studios) – Rated M

• “Viva Piñata” (Microsoft Game Studios) – Rating Pending

Labels: Games for Windows, Microsoft

Two brand spankin’ new titles join the Xbox LIVE Arcade library this week! “Puzzle Quest: Challenge of the Warlords™” ups the ante on traditional puzzle games by incorporating strategy and role-playing elements in a captivating world with a persistent storyline. Also, gamers will get a special treat this week as Toyota brings to life one of their newest model of cars in “Yaris,” the first dodger/shooter driving game on the platform, for free! Both games are available for download this Wednesday, October 10, 2007 at 9:00 a.m. GMT (2:00 a.m. PDT).

“Puzzle Quest: Challenge of the Warlords” delivers classic puzzle-game action paired with an epic story of good versus evil. The Xbox LIVE Arcade version of “Puzzle Quest: Challenge of the Warlords” contains all of the content found on other platform versions, but is now optimized to take advantage of a widescreen, HD display and LIVE features like camera support, Achievements, leaderboards and Gamerscore. Additionally, the game includes some minor rebalancing and gameplay tweaks to enhance the gaming experience. Developed by Infinite Interactive Pty. Ltd., “Puzzle Quest: Challenge of the Warlords” is available for download worldwide on Xbox LIVE Arcade for 1200 Microsoft Points.

· For more details on “Puzzle Quest: Challenge of the Warlords,” please visit http://www.xbox.com/en-US/games/p/puzzlequestchallengexboxlivearcade/default.htm

“Yaris” is a quick, fast and easy-to-learn game that puts players behind the wheel of a customizable Toyota Yaris to destroy enemies, avoid obstacles, and finish the course before it finishes them. Players will enjoy customization options and an arsenal of weapons while they attack enemies and advance to the next level. “Yaris” features online multiplayer over Xbox LIVE, allowing gamers to challenge each other for the best time and score. Developed by Backbone Entertainment, “Yaris” is the first free brand-supported game on Xbox LIVE Arcade and is available for download in the U.S. and Canada for one full year.

· For more details on “Yaris,” please visit http://www.xbox.com/en-US/games/y/yarisxboxlivearcade/default.htm

Also, don’t forget to check out the new downloadable content for “Bomberman Live.” For more details please visit www.xbox.com/livearcade.

Labels: Microsoft, Puzzle Quest, XBLA, Xbox 360, Yaris

Hot on the heels of a price reduction for all Xbox 360 consoles, Microsoft is now giving holiday buyers even more value by including two great games with every Xbox 360 console and Xbox 360 Elite, a retail savings of $90 for consumers. The acclaimed “Forza Motorsport 2” (Microsoft Game Studios) and “Marvel Ultimate Alliance” (Activision) will both be included for the recently reduced prices of $349.99 (U.S.) for Xbox 360 and $449.99 (U.S.) for Xbox 360 Elite. Both bundles will be available retail-wide by the end of October.

Xbox 360 offers the best value this holiday and is the only place you can play all the titles in the greatest holiday line-up of video game in history. This line-up includes “Halo 3” (MGS), which became the fastest-selling video game ever and is making history as one of the biggest entertainment launches of all time.

“Halo 3” (MGS) is just one title in an incredible holiday line-up that are all only available on one game platform, Xbox 360. Starting with "Madden NFL 08" (EA Sports), Xbox 360 has an unprecedented string of no less than seven blockbuster titles, each of which we expect to sell at least a million units, including "BioShock" (2K Games), the record breaking "Halo 3" (GS) "Project Gotham Racing 4" (MGS), "Mass Effect" (MGS), "Guitar Hero III: Legends of Rock" (Activision) and "Call of Duty 4: Modern Warfare" (Activision).

Xbox 360 is home to the most critically acclaimed next generation games according to Metacritic.com, the leading aggregator of game reviews from more than 100 publications. Of the top 30 next generation game titles on Metacritic.com, 21 are on Xbox 360 and five games exclusive to Xbox 360 score above 90 out of 100. In fact, “Forza Motorsport 2” (MGS) has received an aggregate review score of 90, producing a “Universal Acclaim” rating.

The most-respected game reviewers have spoken and according to them, Xbox 360 has more than double the games of the Playstation 3 and Wii receiving a score of 90 or higher.

Labels: Microsoft, Xbox 360

Labels: Mass Effect, Microsoft, Xbox 360

Xbox 360 is adding a splash of color to the holiday season with the release of new Xbox 360 Wireless Controllers in pink and blue on Oct. 2, each offered for an estimated retail price of $49.99 (US). The whole family can enjoy Xbox 360 with these bright additions to the “chill” and black Xbox 360 Wireless Controllers.

The pink and blue Xbox 360 Wireless Controllers will make a great gift this holiday season for newer gamers. Delivering high-performance wireless gaming, the Xbox 360 Wireless Controllers feature all of the convenience and flexibility of the originals with a unique twist of personality. Now every member of the family can have a favorite color controller to match their favorite animal from “Viva Piñata: Party Animals.”

The response from gamers regarding the Xbox 360 Wireless Controller has been nothing short of amazing. In fact, the Xbox 360 wireless controller is one of the most popular gaming controllers of all time. These integrated 2.4GHz high-performance controllers enable comfort and extended game-play.

The Xbox Guide Button, available on all the controllers, provides quick access to premium digital movies, music and games libraries on Xbox LIVE, the number one online distributor of high-definition television and feature film content.

All Xbox 360 Wireless Controllers also use optimized technology that allows users to wirelessly maneuver with a range of 30 feet. Two AA batteries provide 30 hours of life so users can enjoy hours of uninterrupted gaming.

Labels: Microsoft, Xbox 360

Expansion pack for “Flight Simulator X” franchise adds a host of new planes, missions and modes and hits store shelves Oct. 23rd

Microsoft Game Studios today announced the first expansion pack for the critically acclaimed “Flight Simulator X,” released last Fall, has gone gold and will begin hitting retailers throughout North America on Oct. 23rd.

Developed by ACES Studio, “Flight Simulator X: Acceleration” adds a wealth of new content and features, allowing gamers to race against each other in amazing, highly-detailed locations around the world. Aviators are able to test their skills and heroism in many new missions while enjoying three exciting new aircrafts and the ability to share rewards, photos and videos with friends and the broader flight simulator community.

“Flight Simulator X,” which launched in October 2006, introduced gamers to a beautifully rich and realistic world offering a completely new and innovative gaming experience. Available in both standard and deluxe versions, “Flight Simulator X” allows gamers of all ages, types and skill levels opportunities to cruise more than 24,000 airports and experience first-hand what it’s like to be an aviator traveling the globe. With the addition of more than 50 missions and increased online game capabilities, “Flight Simulator X” is more than just a simulator and has proved to be the fastest selling addition to the 25-year “Flight Simulator” franchise.

“Flight Simulator X: Acceleration” will be available for the estimated retail price of $29.99 for Windows. “Flight Simulator X: Acceleration” is rated “E10+” for everyone 10 and older. “Flight Simulator X” is required to play “Flight Simulator X: Acceleration.”

For more information about “Flight Simulator X” please visit http://www.microsoft.com/games/pc/flightsimulatorx.aspx.

Labels: Flight Simulator X, Microsoft, PC

Second expansion pack for massively popular Games for Windows franchise adds Eastern flare, hits store shelves Oct. 23rd

Microsoft Game Studios today announced that the eagerly awaited “Age of Empires III: The Asian Dynasties,” the second expansion pack for “Age of Empires III,” has gone gold and will hit retailers throughout North America on Oct. 23rd.

From renowned real-time strategy developers Big Huge Games and Ensemble Studios, “Age of Empires III: The Asian Dynasties” introduces gamers to Asian civilizations and a host of new gameplay features. Players will experience firsthand the rich and historical influences of Asia while commanding their units and expanding their empire in the Eastern world.

In addition to the introduction of playable Asian civilizations to Age of Empires III, the expansion pack provides new content, new ways of winning and trading, random map styles that feature remixes of classic “Age of Empires” game styles, and the return of Wonders - a favorite gameplay element in “Age of Empires II.” These new features will coincide with the basic core gameplay of “Age of Empires III” that gamers have come to know and love. “Age of Empires III: The Asian Dynasties” will also ship as a Games for Windows title with easier installation, enhanced reliability standards and support for key Windows Vista features, including the Games Explorer and Parental Controls.

“Age of Empires” and real-time strategy buffs can pick up "Age of Empires III: The Asian Dynasties” for the estimated retail price of $29.99 for Windows. “Age of Empires III: The Asian Dynasties” is rated “T” for Teen, for gamers 13 years old and above. “Age of Empires III” is required to play “Age of Empires III: The Asian Dynasties.” For more information, please visit www.ageofempires3.com.

Labels: Age of Empires III The Asian Dynasties, Microsoft, PC

Microsoft today announced that the Xbox 360 exclusive game “Halo 3” has officially become the biggest entertainment launch in history, garnering an estimated $170 million in sales in the United States alone in the first 24 hours. The Xbox 360 title beat previous records set by blockbuster theatrical releases like “Spider-man 3” and novels such as “Harry Potter and the Deathly Hallows.”

“Halo 3” is the conclusion to the epic trilogy and picks up where “Halo 2” left off, answering questions around the fates of the beloved protagonist Master Chief and his artificial intelligence sidekick Cortana as they struggle to save humankind from destruction at the hands of the alien coalition known as the Covenant. In addition to the rich storyline, “Halo 3” continues the franchise’s grand tradition of delivering innovative online multiplayer experiences via Xbox LIVE, the world’s largest social network on TV.

“Halo 3 has become a pop-culture phenomenon,” said Shane Kim, corporate vice president of Microsoft Game Studios. “Not only is “Halo 3” setting sales records, it’s also redefining entertainment.

Within the first 20 hours alone, we’ve seen more than a million Xbox LIVE members come online to play Halo 3 – that makes September 25 the most active Xbox LIVE gaming day in history.”

Retailers have also expressed their excitement about the launch of “Halo 3.”

Bob McKenzie, Senior Vice President of Merchandising for GameStop Corp commented that, “With consumer demand for Halo 3 and related products, we expect it to be the biggest video game title generator in GameStop's history."

“The initial demand we’ve seen for ‘Halo 3’ has been astounding, and the game is on track to become the number one gaming title of all time. ‘Halo 3’ is a genuine entertainment phenomenon and our customers have responded very enthusiastically to the release,” said Jill Hamburger, vice president of movies and games at Best Buy.

Developed by Bungie Studios, the “Halo” franchise is exclusive to the Xbox 360 video game and entertainment system and optimized for the Xbox LIVE® online entertainment network. The more than 7 million Xbox LIVE users will get a continually evolving gaming experience with “Halo 3.” Its online multiplayer and cooperative gameplay for Xbox LIVE Gold users, the much-talked-about Saved Films feature that enables players to capture and save their favorite moments on their hard drives, and Forge, an innovative map editor that enables infinite customization options are just some of the new features to experience.

More than 10,000 retailers hosted Midnight Madness events to celebrate the launch of this third installment in the billion-dollar franchise. In New York, Seattle, Miami and Los Angeles, Microsoft and retail partners hosted marquee launch events that featured contests and appearances by local celebrities and professional athletes who are fanatical about the “Halo” franchise, including Ludacris and Zac Efron and Microsoft Chairman Bill Gates.

More than 1.7 million copies of “Halo 3” were preordered in the United States before a single store opened its doors at midnight, Sept. 25, making this the fasting pre-selling game in history, surpassing the previous record-setting pre-sales of “Halo 2.” Well beyond just a U.S. phenomenon, the launch of “Halo 3” was a worldwide celebration that released in 37 countries and available in 17 languages.

Labels: Halo 3, Microsoft, Xbox 360

Everyone’s Favorite Hero, Master Chief, Prepares for Marquee Appearances On Spike TV, SCI FI Channel and Comedy Central

Spike TV, SCI FI Channel and Comedy Central are giving millions of “Halo” fans a reason to Believe with an exciting and unprecedented look at the most anticipated game in history, “Halo 3”, before its release on Sept. 25. On track to be the biggest day in entertainment history, “Halo 3” is gearing up for exclusive and dedicated programming across a variety of cable networks.

This groundbreaking four-day effort kicks off on Comedy Central, Saturday, Sept. 22, with celebrity-filled coverage from the exclusive “Halo 3” party in Las Vegas, and the unveiling of the Master Chief Madame Tussaude’s Wax Museum figure, during the 2007 MTV Video Music Awards weekend. Not to be outdone, on Sept. 24, Spike TV’s “Game Head” will host a live feed from the “Halo 3” marquee launch event at New York City’s flagship Best Buy store, where scores of fans, celebrities and professional athletes will be on hand to celebrate the launch. The network’s coverage will go well into the night with a full-length program titled “Halo 3: Launched!” following the live ‘midnight madness” coverage on Tuesday, Sept. 25. Continuing Master Chief’s programming appearances, on Sept. 25, “Halo” Nation will dare to put down their Xbox 360 controllers and tune into “Halo 3: Sci vs. Fi” on the SCI FI Channel, which dives deep into the dynamics of creating the renowned “Halo” storyline.

Spike TV

Starting at 9 p.m. EST on Monday, Sept. 24, Spike TV’s, “Game Head,” will broadcast live from the “Halo 3” marquee launch event in New York City (Best Buy, 529 5th Ave) highlighting the festivities that are taking place as the world prepares for the clock to strike midnight. Following the build-up, “Halo 3: Launched!” will showcase the immense movement in society known as “Halo Nation” with super-fans, celebrities, and the everyday gamer sharing testimonials on how Halo has changed their lives. The program will also give fans VIP access to an astounding array of additional “Halo 3” launch activities, including flash mobs at IMAX theaters, and a special performance by Linkin Park at a party held in the game’s honor during the 2007 MTV Video Music Awards in Las Vegas.

SCI FI Channel

On Sept. 25, the action shifts to the SCI FI Channel, which will premier “Halo 3: Sci vs. Fi” at 4 p.m. EST, with an encore at 11 p.m. EST. “Halo 3: Sci vs. Fi” takes an academic look at what goes into creating the world’s most popular video game. The program begins by uncovering the “Fi,” or fiction process that went into the game’s world-renowned storyline. Interviews with the writing and producing team at Bungie Studios, as well as with numerous industry luminaries will compare the game’s storyline to other epic sagas from the literary, television and film worlds. The show then switches gears to focus on the “Sci,” or science behind the game. What does it take to turn a great story into the gold standard for the “first-person-shooter?” The viewer will get a first-hand look at how the game evolves from words and sketches to code and eventually the biggest popular culture property of the year. “Halo 3: Sci vs. Fi” is being produced in conjunction with G-Net Media, creators of such video-game focused shows as, “Settle the Score” and “Fresh Baked Video Games.”

Comedy Central

An eclectic list of celebrities will show and tell their “first gameplay experience” with “Halo” on the upcoming Comedy Central “Fully Loaded” feature on Saturday, Sept. 22, starting at 8pm. The program, which is hosted by comedian, Bobby Lee, will air snippets throughout the evening from the Xbox Oasis at Tao Beach, a new extension of Tao nightclub at the Venetian Hotel in Las Vegas. Mega-producer Pharell Williams, comedian Wayne Brady, Fallout Boy’s Pete Wentz, and rap stars Eve and Lil Jon make appearances.

For additional exclusive “Halo 3” entertainment programming, fans can also check out G4 TV on Sept. 25, who will also broadcast a “Halo 3” launch special.

Labels: Halo 3, Microsoft

What better way to break from counting down the hours until Halo 3 than to get behind the wheel of more than 10 brand new racers and muscle cars in a downloadable car pack for “Forza Motorsport 2,” available on Xbox LIVE Marketplace this weekend.

To get fans warmed up, we’re offering a rally inspired hot little European hatch the 2007 SEAT Leon Cupra as a FREE download to bolster the already extensive collection of “Forza” racers.

For 400 Microsoft points, Forza fans can own the track taking laps in 10 great vehicles including a race ready turbo diesel (the Audi R10) and a low performance class inline 4 that’s an absolute tuner’s dream (the Honda Civic Si Coupe). Show your muscle with an American classic, the 1970 Dodge Challenger R/T or turn it up another notch behind the wheel of the 415 horsepower, 8,400 rpm 2007 Porsche GT3 RS.

2007 SEAT Leon Cupra (FREE DOWNLOAD)
2006 Audi R10 (#8 Audi Sport Team Joest) Prototype
1970 Dodge Challenger R/T Hemi
2006 Dodge Challenger Concept
2006 Honda Civic Si Coupe
2007 Honda Civic Type-R
1967 Lamborghini Miura P400
2006 Lamborghini Miura Concept
2007 Porsche 911 GT3 RS (997)
2007 Saturn Sky Red Line
2007 SEAT Leon Supercup
So celebrate the coming of Halo 3 next week downloading these great cars, tricking them out with your best Halo-inspired paint job and racing them to victory.

For more information and new screen shots of some of the more notable vehicles in this car pack, be sure to cruise over to forzamotorsport.net.

Labels: Forza Motorsport 2, Microsoft, Xbox 360

Starting this Xbox LIVE Arcade Wednesday and continuing for a week, three favorite titles will be available worldwide at a discount, including “Bankshot Billiards 2,” “Frogger,” and “Hardwood Spades.”

Beginning at 12:00 a.m. GMT on Wednesday, September 26 (5:00 p.m. PDT on Thursday, September 27) and continuing through 11: 59 p.m. GMT (4:59 p.m. PDT) on Tuesday, October 2, the following Xbox LIVE Arcade games will be available at a discounted price:


“Bankshot Billiards 2” (PixelStorm) – 900 Microsoft Points (normally 1200 Microsoft Points)

· “Bankshot Billiards 2” improves upon the original with nine different game styles: classic 8-Ball, 9-Ball, Cutthroat, Euro 8-Ball, 14.1 Continuous, 3-Ball, Trick Shots, Time Trial, and Golf.

· For more details on “Bankshot Billiards 2,” please visit http://www.xbox.com/en-US/games/b/bankshotbilliardslivearcadexbox360/


“Frogger” (Konami) – 300 Microsoft Points (normally 400 Microsoft Points)

· With enhanced artwork building on the original title's style, modernized sound and music, and all new play modes, you won't want to miss out on “Frogger” on Xbox LIVE Arcade!

· For more details on “Frogger,” please visit http://www.xbox.com/en-US/games/f/froggerlivearcadexbox360/


“Hardwood Spades” (Silver Creek Entertainment) – 300 Microsoft Points (normally 400 Microsoft Points)

· The game where a trick IS a treat, “Hardwood Spades” is multiplayer card game that offers customizable backgrounds, card faces, card backs and tables.

· For more details on “Hardwood Spades,” please visit http://www.xbox.com/en-US/games/h/hardwoodspadeslivearcadexbox360/

Also coming this Wednesday is “Bomb-Up Pack 2,” the second add-on pack for “Bomberman Live,” available for 250 Microsoft Points. For more details please visit www.xbox.com/livearcade.

Labels: Microsoft, Xbox Live Arcade