EA’S ONLINE TEAM PLAY NOW LIVE FOR FIFA SOCCER 08

ON NEXT-GEN CONSOLES

Online Team Play Connects 10 Players on 10 Different Consoles

Playing a Single Game of FIFA Soccer 08

Electronic Arts threw the switch today on a free downloaded feature called Online Team Play that will enable 10 people on 10 different consoles anywhere in the world to connect online to play a single match of FIFA Soccer 08. The new feature is automatically available for the Xbox 360 and the PLAYSTATION 3 when connected online.

Be A Pro: Online Team Play in FIFA Soccer 08 enables up to five friends on five different consoles to select and take control of their own individual players on the same team, supported by AI teammates, to play against up to five rivals playing on five different consoles of another team. You can choose to play as a single, fixed player the entire game, with free roaming players, or teams can have a combination of both. Anyway you choose to play, Be A Pro: Online Team Play challenges you to master the same disciplines as a real soccer player—from positioning and tackling to reading the field and passing.

FIFA Soccer 08 is developed by EA Canada in Vancouver, B.C., and is rated “E” (Everyone) by the ESRB. It is in stores now.

Labels: EA Sports, FIFA 08

EA SPORTS NAMES MEMPHIS AND UCLA AS THE TOP RATED TEAMS

IN NCAA MARCH MADNESS 08

NCAA March Madness 08 Demo Available For Download in November

October 29, 2007 – EA SPORTS today named the University of Memphis Tigers, an NCAA Tournament Elite Eight finisher a year ago, the top rated team in NCAA March Madness 08. EA SPORTS named the Tigers No. 1 based on a computer-generated preseason poll from the NCAA March Madness 08 game engine that ranked the Tigers as the top team in NCAA Division I men’s basketball, followed by UCLA (2), Georgetown (3), North Carolina (4) and Kansas (5).

This year the development team at EA SPORTS worked with ESPN college basketball analyst Doug Gottlieb, research staff at ESPN and consulted college basketball coaches across the country to determine detailed ratings for every team in the game in order to create accurate ratings that deliver an authentic experience while playing NCAA March Madness 08.

“We worked more closely with Doug Gottlieb and ESPN this year to create ratings that we believe accurately reflect the college basketball landscape,” said NCAA March Madness 08 producer Sean O’Brien. “Combining our resources with the expertise of ESPN has helped us to deliver a more authentic experience while playing NCAA March Madness 08.”

The EA SPORTS Top 25 ignores current injuries to players and projects all players on all teams to be healthy and performing up to the expectations of the experts consulted when NCAA March Madness 08 ships to stores across the country December 11, 2007.

NCAA March Madness 08 creates new ways to play by challenging you to master the strategy and skills required to dominate down low with a new feature called Dynamic Post Play, and by replicating classic teams in college basketball history that make dream match-ups a reality. Featuring former University of Texas star Kevin Durant, the first college freshman to receive the Wooden Award and Naismith Trophy as the NCAA men’s basketball player of the year, in game and on its cover, NCAA March Madness 08 debuts on the PLAYSTATION 3 and will be available for the Xbox 360 and PlayStation 2.

Fans will have the opportunity to download a demo of NCAA March Madness 08 for the PS3 at the PLAYSTATION Store and for the Xbox 360 from Xbox Live Marketplace November 19. This demo will feature No. 6 ranked Louisville against the No. 8 ranked Kentucky.

The official NCAA March Madness 08 website will host news and information on this year’s game, interviews with ESPN commentators Dick Vitale, Brad Nessler and Erin Andrews, who all provide in-game commentary on NCAA March Madness 08, as well as contests, videos, and screenshots. Go to www.MarchMadness08.com for the latest news and features on the game.


EA SPORTS Top 25

1. Memphis
2. UCLA
3. Georgetown
4. North Carolina
5. Kansas
6. Louisville
7. Tennessee
8. Kentucky
9. Indiana
10. Washington State
11. Michigan State
12. Texas A&M
13. Gonzaga
14. Arkansas
15. USC
16. Duke
17. Arizona
18. Kansas State
19. Washington
20. Stanford
21. Davidson
22. Clemson
23. Marquette
24. Mississippi State
25. Texas

Labels: EA Sports, NCAA March Madness 08

NBA LIVE 08 SIMULATION PREDICTS THE PHOENIX SUNS WILL DEFEAT THE
BOSTON CELTICS IN THE FINALS 2008

An EA SPORTS NBA LIVE 08 videogame simulation of the entire 2007-08 NBA season predicted that the Phoenix Suns will come away winners of The Finals 2008 next June, defeating the Boston Celtics in seven games.

In the NBA LIVE 08 simulation, Suns’ guard Steve Nash led the team to their first NBA championship, and was The Finals MVP. Nash provided veteran leadership and consistency throughout the series averaging a team high 20 ppg and 11.7 apg that proved too much for the Celtics.

The Celtics, who finished last in the Eastern Conference during the 2006-2007 NBA season, rebounded with an infusion of talent following the acquisitions of Kevin Garnett and Ray Allen in the off-season. The trio of Garnett, Allen and Paul Pierce led the Celtics to their first trip to The Finals in 21 years. Garnett led the team in scoring throughout the regular season (25.9 ppg) and rebounds (11.8 rpg), with Pierce and Allen following close behind with 21.9 ppg and 17.8 ppg respectively.

Both teams posted impressive regular season records paving their road to The Finals and earned the first seed into the playoffs. The Suns knocked off the defending champion San Antonio Spurs in seven games in the Western Conference Finals, while the Celtics defeated the New Jersey Nets in six games in the Eastern Conference Finals.

Additional results of the NBA LIVE 08 simulation for 2007-08 NBA Season include:

• Miami Heat’s Dwyane Wade earning the MVP and NBA scoring title with 31.6 ppg
• Chicago Bulls’ Ben Wallace capturing Defensive Player of the Year award.
• Seattle Supersonics’ Kevin Durant receiving the Rookie of the Year award.
• Minnesota Timberwolves’ Randy Foye earning Most Improved Player.

The 2007-08 “NBA Opening Week … It’s Game Time” readies to tip off on October 30 with three games with the defending NBA champion Spurs at home against the Portland Trailblazers, last year’s playoff Cinderella story Golden State Warriors taking on the Utah Jazz at home, and the Los Angeles Lakers hosting the Houston Rockets.

NBA LIVE 08 was released worldwide in October under the EA SPORTS™ brand. Complete Results for EA SPORTS NBA LIVE 08 videogame simulation is shown below:


2007 NBA Playoffs & Results


EAST STANDINGS

Boston
49-33
0.598

New Jersey
47-35
0.573

Washington
46-36
0.561

Detroit
44-38
0.537

Cleveland
43-39
0.524

Miami
43-39
0.524

New York
41-41
0.5

Milwaukee
40-42
0.488

Chicago
39-43
0.476

Orlando
37-45
0.451

Toronto
36-46
0.439

Charlotte
35-47
0.427

Atlanta
35-47
0.427

Philadelphia
34-48
0.415

Indiana
30-52
0.366


WEST STANDINGS

Phoenix
58-24
0.707

Dallas
55-27
0.671

San Antonio
55-27
0.671

Denver
46-36
0.561

Houston
48-34
0.585

LA Lakers
45-37
0.549

Utah
42-40
0.512

Golden State
41-41
0.5

New Orleans
39-43
0.476

Sacramento
38-44
0.463

LA Clippers
36-46
0.439

Memphis
35-47
0.427

Minnesota
34-48
0.415

Seattle
31-51
0.378

Portland
30-52
0.366


EASTERN CONFERENCE

First Round
(1) Boston defeats (8) Milwaukee, 4-1
(4) Detroit defeats (5) Cleveland, 4-2

(6) Miami defeats (3) Washington 4-3
(2) New Jersey defeats (7) New York, 4-3

Second Round
(1) Boston defeats (4) Detroit, 4-3
(2) New Jersey defeats (6) Miami, 4-1

Eastern Conference Finals
(1) Boston defeats (2) New Jersey, 4-2


WESTERN CONFERENCE

First Round
(1) Phoenix Suns defeats (8) Golden State, 4-2
(5) Houston defeats (4) Denver, 4-1

(7) Utah defeats (2) Dallas, 4-3
(3) San Antonio defeats (6) LA Lakers, 4-2

Second Round
(1) Phoenix defeats (5) Houston, 4-2
(3) San Antonio defeats (7) Utah, 4-2

Western Conference Finals
(1) Phoenix defeats (3) San Antonio, 4-3

Labels: EA Sports, NBA Live 08

SFEA’S FIFA STREET 3 TURNS GLOBAL ICONS INTO ACTION HEROES

FOR THE ULTIMATE ARCADE SOCCER EXPERIENCE

Express Yourself Like Never Before Using Stylized Action Heroes

Performing Over-the-Top Moves In FIFA Street 3

REDWOOD CITY, Calif., – October 22, 2007 – Electronic Arts Inc. (NASDAQ: ERTS) today announced that the newest iteration of the street soccer arcade series FIFA Street will return with a new look that turns the game’s global soccer icons into stylized action heroes and a simplified control system that enables you to easily perform over-the-top trick moves. Scheduled for release in spring 2008 under the EA SPORTS BIG™ brand, FIFA Street 3 is in development in Vancouver, B.C. by EA Canada, and the studio that is also home to the industry-leading FIFA Soccer 08 videogame.

The third chapter in the FIFA Street series creates a fast-paced and larger-than-life arcade soccer experience for the Xbox 360™ video game and entertainment system and PLAYSTATION®3 computer entertainment system. FIFA Street 3 creates a hyper-real world that merges the game’s biggest stars with environments that pulsate to the music in exotic locales around the world.

Featuring over 250 of the world’s best players representing 18 of the top international teams, each player has been rendered into a stylized caricature with heroic qualities. Decked out in authentic training kits, every player boasts their own, distinctive style of play with unique abilities to match. Whether you’re after brawn, brains, silky skills or crunching tackles to complete your team, the perfect street player is out there. Choose from Tricksters, Enforcers, Playmakers and Finishers to give you different options on the ball and make your mark on the street.

“We have completely re-invented the FIFA Street franchise by turning the game’s biggest stars into action heroes using art direction that makes you look twice,” said Joe Nickolls, producer on the project. “The power of the Next Generation hardware gives us the horsepower to break new ground for consumers, making it the perfect stage to enjoy a multi-player, sports action arcade experience. Casual gamers and sports fans can expect a simplified control system that makes it easier to perform spectacular moves and enjoy the game with friends, yet still be a challenging experience for more seasoned gamers.”

Using the same engine as the critically acclaimed NBA STREET Homecourt basketball arcade game, combined with the market-leading AI from FIFA Soccer 08, FIFA Street 3 delivers animations and ball control that enables you to take complete control of your players with a responsive and intuitive control system that makes it easier than ever to pull off sensational moves. Use the simple button configuration and analog stick to seamlessly combine moves – providing you with hundreds of different ways to show off your street skills. Fill up your all-new Game Breaker to power your ultimate abilities and express yourself like never before. Maneuver your players to leap past defenders, flip off walls, or perform gravity-defying one-timers to score spectacular goals.

From the urban playgrounds of South America to the rooftops in Asia to the streets of Europe, your players perform to an eclectic selection of music seamlessly infused into the surroundings, where the game’s environments pulsate, and explode to life with every well-timed tackle, outrageous trick move or unstoppable shot on goal.

Take your soccer heroes to the streets and experience the revolution in street soccer. FIFA Street 3 is scheduled for worldwide release this spring on the Xbox 360 and PLAYSTATION 3. FIFA Street 3 has not yet been rated.

Labels: EA Sports, FIFA Street 3

EA UNVEILS ITALIAN, SPANISH AND 2007 MLS Cup PLayoffs

INTERACTIVE LEAGUES FOR FIFA SOCCER 08

Interactive Leagues let you live the emotional highs and lows of your club, 24/7

REDWOOD CITY, Calif. – October 19, 2007 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that the award-winning Interactive Leagues online mode for FIFA Soccer 08 has been expanded to include the Italian Serie A, Spanish Primera Division, and the 2007 MLS Cup Playoffs in North America. The Italian Serie A and Spanish Primera Division will be available to play beginning today while the Interactive Leagues for the 2007 MLS Cup Playoffs will begin next week. The addition of three new leagues brings to seven the number of Interactive Leagues now playable online in FIFA Soccer 08 for the Xbox 360™ videogame and entertainment system, the PLAYSTATION®3 computer entertainment system, PlayStation®2, the Wii™, PSP® (PlayStation®Portable) system and PC. Every match on every platform counts towards the same leaderboard to create a truly worldwide experience.

The EA SPORTS™ Interactive Leagues enables you to represent your favorite club online against your heated rivals throughout the real-life soccer season. You play your games online against anyone in the world according to the real-world schedule. When they play, you play – and worldwide bragging rights are up for grabs. Track your team’s progress as the aggregate results determine your club’s position in the league table. You actually take to the pitch for the glory of your club.

In addition to the leagues announced today, the online Interactive Leagues also includes the Barclays Premier League, Bundesliga, French League, and the Mexican 1st Division. As you join a club, you join a community – play together for the common goal of victory.

Interact with thousands of other fans on a global scale through EA SPORTS™ Interactive Leagues and share the highs and lows that come standard with wearing the love for your club on your sleeve. Every game day you’re matched up with a supporter of your opposing team. Play as many times as you want online during the four day game window. Games start two days before the real-world game and end two days afterwards. All the winners are added up and three points is awarded to the victorious club. If your club wins in real life, it's your job to make sure that victory is matched online but if your club lost, you and other supporters can try to re-write the result.

Choose one club per league to represent online – support the team whose colors you bleed as well as teams in the other leagues. If you pick a less-supported club, you will have more opponents to match up against and more opportunities to play. Track your team's progress as the results determine your club's position in the league table. Here’s your chance to show your support for your club online, and prove which team belongs at the top of the leader board. Play all season long to uphold the glory of your club and top the table!

FIFA Soccer 08 is developed by EA Canada in Vancouver, B.C. It is available for the Xbox 360, PLAYSTATION®3, PlayStation®2, Wii™, Nintendo DS™, PSP® , PC and mobile. FIFA Soccer 08 is rated "E" (Everyone) by the ESRB and 3+ by PEGI.

Labels: EA Sports, FIFA 08

EA Sports INTRODUCES MADDEN NFL 08 EN ESPAÑOL

Spanish version of Madden NFL 08 features San Diego Chargers Luis Castillo as cover athlete

REDWOOD CITY, Calif., - October 16, 2007 – Electronic Arts Inc., (NASDAQ: ERTS) announced today that Madden NFL 08 En Español will be available this December for the PlayStation®2 computer entertainment system and Xbox 360™ video game system from Microsoft. Fully translated in Spanish, Madden NFL 08 en Español will feature San Diego Chargers defensive end Luis Castillo on the box cover. Madden NFL 08 en Español features exclusive Spanish language content, including additional music tracks, and Spanish play-by-play and game analysis voice-over.

“I am extremely proud to be selected as the cover athlete for Madden NFL 08 en Español,” said Castillo. “This illustrates the growing popularity of Madden and NFL football within the Spanish-speaking community.”

Castillo, a San Diego Chargers first round draft pick in 2005, ranked third on the team in sacks and was selected as a second-alternate to the AFC Pro Bowl last year. Castillo is from the Dominican Republic and speaks fluent Spanish, and he is only the second Dominican Republic player to be drafted and start in the NFL. In 2005, he was an All-Rookie Team selection by NFL.com, Pro Football Weekly and the Professional Football Writers of America.

Madden NFL 08 En Español is part of the NFL’s and NFL PLAYERS commitment to deliver customized content to a growing Hispanic fan base.

”We are pleased to partner with EA to bring fans Madden NFL 08 en Español, another innovative way to serve our fans,” says Mark Waller, NFL senior vice president of marketing and sales. “This customized version of Madden provides a fun and high-tech educational tool for our Spanish-speaking fans around the world. The game is a great way to introduce fans to the NFL, enabling them to understand and enjoy the game even more.”

Other ways the NFL reaches its Spanish-speaking fans include: NFLatino.com, NFL Monday Night Football on ESPN Deportes, NBC Sunday Night Football in Spanish via SAP, Univision Radio's 30-game lineup, Telemundo specials surrounding Super Bowl XLII, as well as NFL coverage throughout the season on Telemundo's weekly sports and entertainment shows.

Álvaro Martín, the first Spanish-language play-by-play broadcaster for ABC Sports’ “Monday Night Football, is featured as the broadcast voice of Madden NFL 08 en Español. Martín has an impressive broadcast background with experience as one of the top Spanish-language play-by-play announcers for ESPN International, with five NBA Finals, two World Series and six Super Bowls to his credit. Madden NFL 08 en Español will also feature three exclusive Spanish songs, “Los Que Luchamos” by Kinto Sol, “Blame Me” performed by Molotov and “Relax” by Maná, added to the Madden soundtrack.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.

Developed in Orlando, FL by EA Tiburon, Madden NFL Football, now in its 18th year, continues to stand out as Madden NFL 07 was last year’s #1 selling video game in North America with more than seven million copies sold* since launch.

Labels: EA Sports, Madden NFL 08

MASTER THE SKILLS REQUIRED TO DOMINATE DOWN LOW

IN EA’S NCAA MARCH MADNESS 08

All-New Dynamic Post Play and More Than 70 Classic Teams

Create a New College Basketball Experience

REDWOOD CITY, Calif. – October 12, 2007 – Electronic Arts Inc. (NASDAQ: ERTS) today revealed the tremendous depth of gameplay features in EA SPORTS™ NCAA® March Madness® 08 for Xbox 360™ and PLAYSTATION®3 computer entertainment system which will create a college basketball experience that captures the emotion, intensity and atmosphere of a real college basketball game. Featuring former University of Texas star Kevin Durant, the first college freshman to receive the Wooden Award and Naismith Trophy as the NCAA men’s basketball player of the year, in game and on its cover, NCAA March Madness 08 creates new ways to play by challenging you to master the strategy and skills required to dominate down low, and by replicating classic teams in college basketball history that make dream match-ups a reality.

Shipping to stores in North America December 18, NCAA March Madness 08 has created a strategic new gameplay experience called Dynamic Post Play that enables you to take complete control over running your offense through the post, and defending your opponent in the paint. Experience the intensity of a strategic match-up on each possession, outwit your opponent by creating a favorable mismatch, and then make a move that scores the bucket to lift your team and your fans to victory. For the first time, you have complete control over dozens of new offensive post moves, including finesse ones like an up-and-under, drop step, hook spin, jump hook, and pump fake, and the ability to combine moves together. Animations can be interrupted at any time to transition into a new move, enabling you to read and respond to the defense, just like real life. Take command of the post on defense with strategic positioning to dominate down low -- guard your opponent man-to-man, front him to deny the entry pass or read the offense and go for the steal!

NCAA March Madness 08 finally makes dream match-ups a reality, enabling you to replay classic games in college basketball history. Featuring more than 70 classic teams, take the court as the 1972 UCLA Bruins against any of the great North Carolina Tar Heels teams of the 1980s, the Duke Blue Devils of the 1990s or the two-time defending national champion University of Florida Gators. In addition, the ultimate teams for dozens of Division I programs have been created enabling you to go head-to-head to determine the best team in the history of college basketball.

Experience the electricity of game night with the band playing fight songs, the student section leading the cheers and popular ESPN college basketball broadcasters Dick Vitale and Brad Nessler providing the play by play commentary courtside. ESPN sideline reporter Erin Andrews makes her videogame debut in NCAA March Madness 08, joining the broadcast team to provide real-time injury updates, insight and strategic observations throughout the course of each game.

NCAA March Madness 08 captures the intensity and atmosphere found in authentic college basketball arenas and your players will rise to the occasion or wilt under the pressure. The crowd atmosphere impacts the composure ratings of the players on the floor -- seniors and freshmen will handle the pressure differently – enabling you to fill up your Intensity Control Meter and change the momentum of the game.

NCAA March Madness 08 has added a plethora of rich new details that brings the college game to life, including new authentic arenas, new player models with form-fitting uniforms, breakaway basketball hoop rims, and the ability of players to slap the backboard on layups. The game also features custom playbooks for each team through the Floor General Playcalling system, the EA SPORTS Lockdown Stick that enables your players to pressure the ball, force turnovers and harass opponents on the court, a deeper Dynasty Mode™ that lets you build your school into a national powerhouse, the Pre and Post season NIT and the McDonald’s High School All American game and an online feature set that includes customized leagues and ESPN on Demand.

Developed at EA Canada in Burnaby, B.C., NCAA March Madness 08 will be available for the Xbox 360, PLAYSTATION 3 and PlayStation 2. It will ship to stores December 18. The game is not yet rated by the ESRB.

To learn more about the game visit www.marchmadness08.com.

Labels: EA Sports, NCAA March Madness 08

NBA LIVE 08 THE THIRD EA SPORTS TITLE TO FEATURE ONLINE TEAM PLAY

Electronic Arts announced today that NBA LIVE 08 will be the third franchise in the EA SPORTS fall line-up to feature Online Team Play when a free download becomes available in late November. Now ALL ten players on the floor can be controlled by a human, which will remove the use of artificial intelligence altogether. Player movement, decision making and game outcome can now be completely dependant on how you play as an online team, representing the closest you can come to a real life game of basketball.

EA SPORTS is committed to providing an engaging online experience and has led the charge with innovative online gameplay for sports gamers. The all-new feature first shipped as a part of the disc on NHL 08 in September, allowing up to six users to connect from anywhere in the world. EA later announced that FIFA Soccer 08 would offer Be A Pro: Online Team Play as a free downloadable feature post-launch that will enable 10 people to connect and challenge each other online to play a single game.


Below are some key points for Online Team Play for NBA LIVE 08:

- This game mode allows any combination of players from 1 vs. 1 up to 5 vs. 5.

- The CPU will take control of any players not controlled by users.

- Voice communication is available and isolated from the opposing team.

- Player locking is available but not mandatory (unless the team consists of 5 users)


NBA LIVE 08 is available at retailers everywhere. The game’s official website is www.easports.com/nbalive08.com.

Labels: EA Sports, NBA Live 08

EA SPORTS NAMES SHAWNE MERRIMAN WINNER OF NFL Tour COVER ATHLETE ELECTION

Fans elect gridiron sack leader to grace the cover of EA’s new NFL licensed arcade-style football game

REDWOOD CITY, Calif., - October 11, 2007 – Power to the people! Electronic Arts Inc., (NASDAQ: ERTS) announced today that Shawne Merriman of the San Diego Chargers was elected as the cover athlete for NFL Tour through an open online voting process. For the first time ever, EA SPORTS™ put the decision of who would be the face of a game in the hands of fans. After three weeks of voting, Merriman received the most votes out of fellow nominees Jason Taylor of the Miami Dolphins, and Dwight Freeney of the Indianapolis Colts. NFL Tour is a new NFL and PLAYERS INC licensed video game that offers players an accessible, fun and engaging experience with the NFL and its talented players.

Shawne Merriman’s performance on the football field matches well with the fast paced action in NFL Tour. Merriman is a two-time Pro Bowler starter and his 17 sacks last season led the league. In 2005, this first round draft pick from the University of Maryland was named NFL Defensive Rookie of the Year, leading his team and all NFL rookies with 10 sacks.

NFL Tour is an authentic yet uncomplicated arcade-style football game that features a responsive gameplay system and easy-to-use game controls. Appealing to both NFL fans and gamers, NFL Tour allows players at any skill level to storm the field and play competitively from the start. With real NFL players as teammates, players travel across the country to play against each of the NFL teams in newly designed stadiums. As players defeat each of the NFL squads, they come one step closer to winning a NFL contract.

NFL Tour is an action-packed sports game with an emphasis on individual player control. For the first time in a football video game, gamers will have Total Collision Control, a dynamic gameplay feature that allows players to have complete control of the action when offensive and defensive players collide. With Total Collision Control, players can use well-timed button commands to deliver a run stopping tackle, or to break away from one. This new level of control gives gamers more options and power to effect the outcome on the field.

Developed in Orlando, Florida by EA Tiburon, NFL Tour will be available for the PLAYSTATION®3 computer entertainment system and Xbox 360™ video game system from Microsoft. The game is scheduled for release in January and for more information, log onto www.easports.com/nfltour.

Labels: EA Sports, NFL Tour

EA RINGS IN THE HOLIDAY WITH BLOCKBUSTER LINE-UP

EA Titles Hit North American Retail Outlets with Unique Pre-order Programs That Are Sure to Stuff Stockings and Bring Joy to Gamers of All Ages

Redwood City, Calif. – October 8, 2007 – Electronic Arts Inc. (NASDAQ: ERTS) sings, skates, jumps and races into the holidays with 27 exciting titles that are sure to please North American gamers young and old. This year, gift-givers will thrill gamers with groundbreaking action titles from EA including; Army of Two™, Crysis™, Hellgate™: London, Orcs & Elves™, Orcs & Elves II™ (on mobile), Medal of Honor Airborne™, Medal of Honor Heroes™ 2, Need for Speed™ ProStreet, The Orange Box and SKATE. For sports fans, EA SPORTS™ hails in the holidays with the spectacular FIFA Soccer 08, Madden NFL 08, NCAA® Football 08, Tiger Woods PGA TOUR® 08, NHL® 08 and NBA LIVE 08. For families looking for fun-filled entertainment, EA will release The Simpsons™ Game, Harry Potter and the Order of the Phoenix™, MTV and Harmonix’s Rock Band™, EA Playground™, Boogie™, Smarty Pants™, The Sims™ DJ (on mobile), MySims™, SimCity™ Societies, and Pictionary® (on mobile). The EA line-up brings fun and excitement to all major game systems including the PLAYSTATION®3 computer entertainment system, PSP® (PlayStation® Portable) system, PlayStation®2 computer entertainment system, Xbox® videogame system from Microsoft, Xbox 360™ video game and entertainment system, Wii™, Nintendo DS™, PC and mobile.

Jeff Karp, Senior Vice President of North American Publishing commented, “EA will surprise and delight gamers with titles that are refreshingly fun and deliver on the depth of gameplay that the next-generation promises. Our stand-out pre-order programs such as the exclusive Need for Speed ProStreet unlockable Subaru Impreza WRX STi, the Army of Two insider’s dossier and graphic novel or The Orange Box’s $5 off with pre-order program plus access to the Team Fortress 2 PC beta, will entice gamers and enrich their entertainment experience this holiday.”


Army of TWO

Combat. Camaraderie. Cash. Master two-man combat with a live or AI partner to form the deadliest private military partnership a government can buy. Preorder Army of Two this holiday on the Xbox 360, and gamers will receive exclusive community created weapons. Pre-order Army of Two on the PLAYSTATION 3 and receive an exclusive dossier including hints and content from the graphic novel.

· Release date: November 13

· Platforms: Xbox 360 and PLAYSTATION 3

· ESRB Rating: M for Mature

· MSRP: $59.99


Boogie

Shake it. Sing it. Create it. The ultimate party package for gamers of all ages, Boogie on the PlayStation 2 and Wii will have players dancing, singing and creating music videos to hit songs from over four decades. Players can even take their dancing act on the road with Boogie on the Nintendo DS. This version offers unique dancing modes including 3D gameplay using the 3D glasses packed in the retail box as well as mini-games not found on the consoles.

· Release date: November 15, 2007 (PlayStation 2/ Nintendo DS), August 2007 (Wii)

· Platforms: Wii, PlayStation 2, and Nintendo DS

· ESRB Rating: E10+

· MSRP: $59.99 (Wii) and $49.99 (PlayStation 2) – includes microphone; $29.99 (Nintendo DS) – includes 3D glasses


Command & conquer™ saga

Experience Command & ConquerÔ like never before with The Command & ConquerÔ Saga —thirteen Command & Conquer games spanning three generations of the series in a single package! This massive compilation spans over a dozen Command & Conquer games including the award-winning Command & Conquer 3 Tiberium WarsÔ and all the titles featured in Command & ConquerÔ The First Decade. Available in North America this October for the PC, The Command & Conquer Saga marks the largest PC franchise compilation to date.

· Release date: October

· Platform: PC

· ESRB Rating: T for Teen

· MSRP: $49.99


Crysis

Get ready to break out your Nanosuits! Powered by Crytek's CryENGINE™ 2, Crysis is a technical achievement featuring stunning visuals, cunning gameplay and an epic storyline. One of the year’s most anticipated first person shooters, Crysis is set to set a new bar for the way FPS’ look and play on November 16th. Fans should be sure to grab the Crysis Special Edition, featuring a 16-page book full of concept art, an exclusive in-game vehicle and a bonus disc with behind the scenes footage from Crytek.

· Release date: November 16

· Platform: PC

· ESRB Rating: Rating Pending

· MSRP: $49.99, $59.99 for the Special Edition


EA PLAYGROUND

EA Playground captures the exuberance and nostalgia of your neighborhood playground, turning your gaming space into an arena of interactive fun with immersive activities designed for kids, and the kid inside all of us. It smartly delivers all your playground favorites on the Wii and Nintendo DS. Every game is easy to pick-up-and-play and uniquely capitalizes on the control mechanics of both platforms.

· Release date: October 23

· Platforms: Wii and Nintendo DS

· ESRB Rating: E for Everyone

· MSRP: $39.99 (Wii) and $29.99 (Nintendo DS)


FIFA SOCCER 08

FIFA Soccer 08 challenges players to master the skills required to play like a pro soccer player by introducing a new mode called Be A Pro: Offline Training. Be A Pro locks you into the role of a single, fixed player the entire game and challenges you to master the same disciplines as a real soccer player—from positioning and tackling to reading the field and passing. Users receive real time feedback and analysis on the fly and a unique camera angle keeps both player and action in focus, zooming in when you’re on attack. Featuring new Pro Skills moves that enables you to combine tricks and skill moves together to recreate signature moves from the real-world superstars and the inclusion of 576 licensed teams, 30 leagues, and more than 15,000 players.

· Release date: October 9

· Platforms: Xbox 360, PLAYSTATION 3, Wii, PlayStation 2, PSP, Nintendo DS, PC and mobile

· ESRB Rating: E for Everyone; no ESRB rating for mobile

· MSRP: $59.99 (Xbox 360, PLAYSTATION 3), $49.99 (Wii), $39.99 (PC, PlayStation 2 and PSP); $29.99 for Nintendo DS


Harry Potter and the Order of the Phoenix

Harry is tasked to help fellow students in “Dumbledore’s Army” fight against the Dark Arts, preparing the courageous young wizards for the extraordinary battle which lies ahead. Harry Potter and the Order of the Phoenix is licensed by Warner Bros. Interactive Entertainment.

· Release date: Available now

· Platforms: PLAYSTATION 3, PlayStation 2, PSP, Xbox 360, Nintendo Wii, Nintendo DS, Game Boy® Advance, PC, Mac and mobile

· ESRB Rating: E 10+ for the PSP, Mac, PlayStation 2, Wii, and Xbox 360; E for Everyone for the Game Boy Advance and Nintendo DS; no ESRB rating for mobile

· MSRP: $39.99 for PLAYSTATION 3 and Xbox 360, $29.95 for the Mac, $29.99 for PlayStation 2, Wii and PSP, $19.99 for Nintendo DS and Game Boy Advance, $19.99 for the PC, and as low as $3.49 for mobile


HELLGATE: LONDON

It’s 2038 and London has been decimated by hordes of horrifying demons -- you are the only thing standing between them and the extinction of mankind. From the core team behind the global blockbuster Diablo comes Hellgate: London, the next benchmark for the action RPG genre coming to PCs this Halloween. Hardcore Hellgate fans can also pick up the Collector’s Edition featuring an exclusive in-game pet, the Dark Horse graphic novel, a bonus disc featuring a “Making of the Game” documentary and the complete game soundtrack!

· Release date: October 31

· Platforms: PC

· ESRB Rating: M for Mature

· MSRP: $49.99, $59.99 for the Collector’s Edition

· Subscription price (optional): $9.95/month


MADDEN NFL 08

Feel what it’s like to be a field general making key personnel decisions on both sides of the ball during the game’s biggest moments in Madden NFL 08. Quickly identify the strongest players on the field before every snap then move them into position to make game-changing, momentum-altering plays. Play to your team’s strengths by immediately reading your opponent’s schemes and reacting to the action as soon as the ball is snapped. Create mismatches and exploit weaknesses as you read and react with Madden NFL 08.

· Release date: Available now

· Platforms: Xbox 360, PLAYSTATION 3, Wii, PlayStation 2, Xbox, Nintendo GameCube™, PSP, Nintendo DS, PC, Mac and mobile

· ESRB Rating: E for Everyone; no ESRB rating for mobile

· MSRP: $59.99 for Xbox 360, PLAYSTATION 3, $49.99 for Wii, $39.99 for PlayStation 2, PSP, Xbox, PC and Mac; $29.99 for Nintendo DS


Medal of Honor AIRBORNE

Get ready to get airborne! For the first time in an FPS game, players airdrop into combat from a C-47 and land anywhere in an open battlefield. The first step is everything and the player’s landing spot can dramatically change the course of battle. Conflict on the ground offers unprecedented tactical choice in vertical, open battle spaces with a wealth of attack routes and flanking opportunities.

· Release date: Available now for Xbox 360 and PC; November for PLAYSTATION 3

· Platforms: Xbox 360, PLAYSTATION 3, PC and mobile

· ESRB Rating: T for Teen; no ESRB rating for mobile

· MSRP: $59.99 for Xbox 360 and PLAYSTATION 3; $49.99 for PC; As low as $3.49 for mobile


MEDAL OF HONOR HEROES 2

Designed from the ground up for the Wii and PSP, Medal of Honor Heroes 2 puts all the action of WWII into your hands. Battle enemies in a full-length single player campaign, or choose to jump online anytime, anywhere, for 32-player multiplayer action! Featuring innovative combat controls and gestures built specifically for the Wii, plus full support of Nintendo’s Wii Zapper.

· Release date: November 13

· Platforms: Wii and PSP

· ESRB Rating: T for Teen

· MSRP: $49.99 for Wii and $39.99 for PSP


MYSIMS

MySims is the first game in a revolutionary new product line from the developers of the blockbuster franchise The Sims that allows players to build a town, grow a community and discover a world of their own. Created especially for the Wii and Nintendo DS platforms MySims gives players to ability to unleash their creativity in every aspect of the game – from building furniture and one-of-a-kind homes to creating characters with crazy hairstyles and cool new clothing.

· Release date: September 20

· Platforms: Wii and Nintendo DS

· ESRB Rating: E for Everyone

· MSRP: $49.99 for Wii; $39.99 for Nintendo DS


NBA LIVE 08

When the game is on the line and the ball is in your hands, what will you do? Will you penetrate, drive the lane and rise above the rim for a monster dunk, or find an opening on the perimeter and sink a game-winning three? Take control of the game with a full arsenal to win the one-on-one match-up from every spot on the floor. Building upon a solid foundation of 5-on-5 gameplay, NBA LIVE 08 introduces a set of 4 all-new features – Quickstrike Ballhandling, own the paint, hot spots and signature go-to moves to increase user control, while providing an unrivaled level of authenticity to the sport of basketball. Now you can dominate with your Go-To Move with NBA LIVE 08.

· Release date: October 2

· Platforms: Xbox 360, PLAYSTATION 3, Wii, PlayStation 2, PSP, PC and mobile

· ESRB Rating: E for Everyone; no ESRB rating for mobile

· MSRP: $59.99 for Xbox 360, PLAYSTATION 3; $49.99 for Wii, $39.99 for PlayStation 2, PSP and PC; As low as $2.49 for mobile


NCAA FOOTBALL 08

Put your heart, hustle and toughness on the line and lead your program to the BCS National Championship Game in NCAA® Football 08. With all-new Leadership Control, boost the motivation level of your teammates by taking control and making big plays. Featuring an all-new Campus Legend mode and an even deeper Dynasty Mode, put your coaching prowess and integrity to the ultimate test. With all-new My Shrine, Home Field Advantage, and exciting new plays like the Statue of Liberty NCAA Football 08 is everything that’s great about college football. What kind of legacy will you leave?

· Release date: Available now

· Platforms: ?Xbox 360, PLAYSTATION 3, PlayStation 2, Xbox

· ESRB Rating: E for Everyone

· MSRP: $59.99 (Xbox 360 and PLAYSTATION 3), $39.99 (PlayStation 2 and Xbox)


NEED FOR SPEED PROSTREET

Need for Speed ProStreet is a racing experience like no other. For the first time, you're designing and building a car, competing in iconic locations from around the globe and battling in four distinct racing styles – grip, drag, drift and the all-new speed challenge. This holiday, preorder Need for Speed ProStreet to unlock the Subaru Impreza WRX STi; then using the all-new Blueprints demo, gamers can customize their ride at www.needforspeed.com (beginning October 15). Once Need for Speed ProStreet is released, upload the ultimate driving machine straight into the game and begin racing.

· Release date: November 14

· Platforms: Xbox 360, PLAYSTATION 3, Wii, PlayStation 2, Nintendo DS, PC and mobile

· ESRB Rating: Rating Pending; (E for Everyone confirmed for Nintendo DS); no ESRB rating for mobile

· MSRP: $59.99 for Xbox 360, PLAYSTATION 3; $49.99 for Wii, $39.99 for PlayStation 2 and PC, $29.99 for Nintendo DS; as low as $4.99 for mobile


NHL 08

EA SPORTS – pioneers in the Golden Age of hockey videogames – continues to lead the charge in the next gen era with advancements in AI intelligence, innovative controls, online depth and an unmatched level of authenticity to the sport. The revolutionary Skill Stick System evolves in NHL 08 and delivers an unparalleled level of control. An all-new deking system enables you to move the puck off your stick, to walk around a defender and give you space in front to challenge the goalie. Enhanced analog speed control and a new skating engine give you the precision and fluidity to play like you would on the ice. With unlimited control, unmatched depth and infinite possibilities, no game is ever the same with NHL 08.

· Release date: Available now

· Platforms: Xbox 360, PLAYSTATION 3, PlayStation 2, PC

· ESRB Rating: E10+

· MSRP: $59.99 for Xbox 360, PLAYSTATION 3; $39.99 for PC; $29.99 for PlayStation 2


Orcs & Elves

The award-winning fantasy RPG mobile game, created by the legendary id Software™ and developed by Fountainhead Entertainment comes to the Nintendo DS. Enhanced with more levels, weapons and fierce foes, Orcs & Elves offers a breathtaking dungeon-crawling experience for any fantasy RPG gamer. As a young half-elf, a player will explore a massive Dwarven fortress riddled with ancient treasure, powerful weapons, and waves of ruthless enemies, on a quest to expel the ultimate evil from the mountain’s core.

· Release date: November 13

· Platforms: Nintendo DS

· ESRB Rating: T for Teen

· MSRP: $29.99


ORCS & ELVES ii

From the creators of DoomRPG™, Orcs & Elves II continues the epic story from the original game. Journey to a place filled with adventure, where heroes are born and legends are made! Explore foreign towns, mysterious caverns & haunted forests. Battle strange & mythical beasts with an arsenal of powerful and enchanted weapons. Orcs & Elves II combines the best of first-person action and fast-paced tactical RPG gameplay. The second mobile installment of the first-person adventure from id Software and Fountainhead Entertainment.

· Release date: November

· Platforms: Mobile

· ESRB Rating: no ESRB rating for mobile

· MSRP: As low as $3.49 for mobile


PICTIONARY®

Ready, set, draw! Enjoy the classic, beloved game of quick draw® on your phone. Play solo, and guess what your phone’s drawing, or enjoy the fun of networked multiplayer*, competing with up to four people in teams of two. Take turns playing as artist or guesser. Simple interface makes it easy for you to sketch with a pencil, paint bucket, shapes and stamps. Erase a portion, or delete the whole. Challenge your word imagination and your creativity. Pick up your phone for a rousing round of Mattel’s Pictionary®.

· Release date: December

· Platforms: Mobile

· ESRB Rating: no ESRB rating for mobile

· MSRP: As low as $3.49 for mobile


Rock Band

Awarded “Best of Show” at E3, Harmonix and MTV Games' Rock Band is an all-new platform for gamers and music lovers to interact with and experience music, giving players the chance to rock in the shoes of the biggest guitarists, bassists, drummers and singers of all time – as a solo superstar or as part of a hard rocking band, in person or online. Built on unprecedented deals with top record labels and music publishers, Rock Band spans all genres of rock and includes many master recordings from legendary artists ranging from Metallica to The Who. Rock Band is developed by Harmonix, published by MTV Games, distributed by EA Partners.

· Release date: November 20 for PLAYSTATION 3 and Xbox 360, December 11 for PlayStation 2

· Platforms: Xbox 360, PLAYSTATION 3, PlayStation 2

· ESRB Rating: T for Teen

· MSRP: Special Edition $169.99 (including software, guitar, drums, microphone) for Xbox 360 and PLAYSTATION 3; Special Edition $159.99 (including software, guitar, drums, microphone) for PlayStation 2


SIMCITY SOCIETIES

SimCity Societies allows players to construct not only the cities they desire, but create their cultures, societal behaviors and environments as well. Build an artistic city, green city, spiritual community or most any society you want! Using the accessible, innovative and versatile city-builder, players can create their own kind of city in SimCity Societies.

· Release date: November 13, 2007

· Platforms: PC and mobile

· ESRB Rating: E10+; no ESRB rating for mobile

· MSRP: $49.99 for PC, As low as $3.49 for mobile


Skate

EA’s critically acclaimed SKATE videogame is the closest thing to skateboarding without actually putting your feet on a board. With innovative Flickit controls that take advantage of the dual analog sticks, SKATE delivers a fresh, new and authentic boarding experience like no other videogame.

· Release date: Available now

· Platforms: Xbox 360, PLAYSTATION 3 and mobile

· ESRB Rating: T for Teen; no ESRB rating for mobile

· MSRP: $59.99 for Xbox 360 and PLAYSTATION 3; as low as $3.49 for mobile


SMARTY PANTS
How smart are you? Do you know more than your Grandma about world history? Does your little sister know more than your Dad about sports? Find out this holiday when Smarty Pants, the first Wii trivia game, ships to stores nationwide. Smarty Pants finally levels the playing field for people of all ages, allowing simultaneous play using age-targeted trivia plus action-based gestures, making it a truly trans-generational game made exclusively for the Wii. Tailoring questions to the contestant's age, gamers from eight to eighty can join in on the fun all at the same time. Exciting Wii gestures make everything a game, from spinning the category wheel and tug-of-wars over correct answers, to "dance-offs" for additional points. With both competitive and collaborative game modes and 20,000 questions in multiple categories, the fun is virtually endless!

· Release date: November 19

· Platforms: Wii

· ESRB Rating: E for Everyone

· MSRP: $49.99


The Orange Box

The Orange Box delivers five innovative action games from Valve – creators of the blockbuster Half-Life® franchise, in one box. The Orange Box includes Half-Life 2: Episode Two, Portal™ and Team Fortress® 2 in addition to full versions of award-winning Half-Life 2 and Half-Life 2: Episode One for the most complete first-person action experience anywhere. Gamers who pre-order The Orange Box from select retailers will receive $5 dollars off the game. In addition, gamers who pre-purchase the PC version from select retailers will be admitted into the Team Fortress 2 beta.

· Release date: October 9 for the PC and Xbox 360, Holiday 2007 for PLAYSTATION 3

· Platforms: Xbox 360, PLAYSTATION 3 and PC

· ESRB Rating: Teen to Mature

· MSRP: $59.99 for Xbox 360 and PLAYSTATION 3, $49.99 for PC


THE SIMS DJ

Get into the groove with The Sims™ DJ! Create your Sim, and make your own music by mixing a wide selection of samples. Compose unique songs in multiple genres like Pop, Rock, Hip Hop, and Dance. Lay down your rhythm tracks, hit the clubs and rock the house. Watch the Sims crowds dance to your best beats on your fun journey to DJ superstardom. Share your new tunes with your friends – create ringtones from your original songs and save to your phone!

· Release date: December

· Platforms: Mobile

· ESRB Rating: no ESRB rating for mobile

· MSRP: As low as $3.49


TIGER WOODS PGA TOUR® 08

Take on the world in Tiger Woods PGA TOUR 08. For the first time ever, every portion of your game is recorded—from the first tee box in Play Now mode to your final putt in a FedEx Cup tournament. Post your most amazing—and unthinkable—performances on EA SPORTS™ GamerNet, a revolutionary interactive gaming hub that hosts user-created content online. Set the bar high by posting your top moments or take on challenges set by others to determine who truly is the world’s greatest golfer. Whether you’re uploading an unbeatable round or the craziest shot, take the world by storm with Tiger Woods PGA TOUR 08.

· Release date: Available now

· Platforms: Xbox 360, PLAYSTATION 3, Wii, PlayStation 2, Nintendo DS, PSP, PC, Mac

· ESRB Rating: E for Everyone

· MSRP: $59.99 for Xbox 360, PLAYSTATION 3, $49.99 for Wii, $39.99 for PlayStation 2, PSP, PC and Mac; $29.99 for Nintendo DS


And of course…

The Simpsons Game

This year, The Simpsons celebrated their eighteenth season finale with the airing of their 400th episode followed in July with the long-awaited first feature film, which to-date has become a worldwide box office phenomenon. Now fans of this multi-award-winning TV show are ready for the next major milestone this year: THE SIMPSONS GAME. THE SIMPSONS GAME recently announced their pre-order campaign with exclusive parody posters and limited edition Homerball as well as their Xbox LIVE Demo of the in-game episode Shadow of the Colossal Donut.

· Release date: October 30

· Platforms: Xbox 360, PLAYSTATION 3, PlayStation 2, PSP, Wii, and Nintendo DS

· ESRB Rating: T for Teen

· MSRP: $59.99 for Xbox 360 and PLAYSTATION 3, $49.99 for Wii, $39.99 for PlayStation 2 and PSP, $29.99 for Nintendo DS

Labels: EA, EA Sports

EA SPORTS FIFA SOCCER 08 IN STORES NOW!

Authentic, Intelligent Soccer Season Extended for Next-Gen Console Players with

Be A Pro Post-Launch Feature

REDWOOD CITY, Calif. – October 9, 2007 – Electronic Arts Inc. (NASDAQ: ERTS) shipped FIFA Soccer 08 to stores throughout North America today on all platforms, providing sports fans with a soccer videogame experience that matches the complexity, finesse and beauty of the real-world game. Further extending the season for players on the Xbox 360™ video game and entertainment system and PLAYSTATION®3 computer entertainment system, next month, EA SPORTS will offer a free downloadable feature update* to FIFA Soccer 08 called Be A Pro: Online Team Play that will enable ten people anywhere in the world to connect online to play a single match of FIFA Soccer 08.

Developed by EA, FIFA Soccer 08 challenges players to master the skills required to play like a pro soccer player by introducing a new mode called Be A Pro: Offline Training. Be A Pro locks you into the role of a single, fixed player the entire game and challenges you to master the same disciplines as a real soccer player—from positioning and tackling to reading the field and passing. Users receive real time feedback and analysis on the fly and a unique camera angle keeps both player and action in focus, zooming in when you’re on attack.

With the launch of FIFA Soccer 08 on PLAYSTATION®3, soccer fans and gamers can now kick-off their campaign to show off their gaming skills on the global stage as the online tournament of the fourth annual FIFA Interactive World Cup begins on PLAYSTATION®Network. The online leg will run parallel to numerous live qualifier events across the globe from October ’07 through April ‘08. The tournament is the world’s only officially FIFA sanctioned global soccer gaming competition and delivers all the excitement of being on the real FIFA World Cup soccer pitch. It will culminate in the Grand Final in the Sony Centre in Berlin in May 2008 and will see the winner walk away with an invitation to the FIFA World Player Gala 2008 and USD $20,000 in prize money. For official rules and to register and keep track of your ranking on the FIFA Interactive World Cup leaderboard, go to www.FIFA.com/FIWC.

FIFA Soccer 08 features a new, organic building-block system that enables you to combine tricks and skill moves together to recreate signature moves from the real-world superstars or define your own style of play. You can even capture video of your best moves and goals in-game and upload to the FIFA Soccer 08 website to show off your style and celebrate your glory with friends across the globe. In addition, FIFA Soccer 08 features a true next-generation ball-striking engine that re-creates the drama and unpredictable nature of shooting, and the inclusion of 576 licensed teams, 30 leagues, and more than 15,000 players.

The new Be A Pro: Online Team Play feature, available for the Xbox 360 and the PLAYSTATION 3 in November, enables up to five friends on five different consoles to select and take control of their own individual players on the same team, supported by AI teammates, to play against up to five rivals of another team. Alternatively, online users can select to play with free roaming players, and teams can have a combination of both.

In addition to Be A Pro: Online Team Play, the online feature set in FIFA Soccer 08 includes the award-winning Interactive Leagues, where you represent your club online against your rivals throughout the season in the F.A. Premier League, Bundesliga, French League or Mexican 1st Division and features weekly in-game pod casts by the development team, and Online Leagues, where you create and organize your own multiplayer Friends Leagues and tournaments with all the tools in-game.

This year FIFA Soccer 08 debuts on the Wii™, enabling fans to pass, shoot, and perform trick moves all with a flick of the wrist. The game’s revolutionary FreeMotion™ controls help level the playing field for all players and turns FIFA Soccer 08 on the Wii into a physical, social activity. Cover athlete Ronaldinho is the first professional soccer player to appear as a customized and playable character exclusively for the Wii. Ronaldinho will host a game mode called Footii Party with Ronaldinho. With this mode, EA introduces unique party games - including Table Soccer, Keep Up and Shoot Off – where you can play as your self-created Mii™ character to unlock Ronaldinho and take on the champ. Each Footii Party game is created as a multiplayer, social experience designed to engage and entertain fans of all ages.

FIFA Soccer 08, developed by EA Canada in Vancouver, B.C., is in stores now for the Xbox 360™, PLAYSTATION®3, PlayStation®2 computer entertainment system, Wii™, Nintendo DS™, PSP® (PlayStation®Portable) system, PC and mobile. It is rated “E” (Everyone) by the ESRB and 3+ by PEGI.

* INTERNET CONNECTION REQUIRED

Labels: EA Sports, FIFA 08

ESPN and EA SPORTS Present Third Season of Madden Nation

Matt Leinart, Larry Johnson and Steven Jackson Featured as Madden NFL Football Gamers Vie for $100,000 Prize

ESPN and Electronic Arts (NASDAQ: ERTS) will present the third season of Madden Nation – a reality series taking fans inside the world of Madden NFL football competitive gaming. Airing as back-to-back episodes on Tuesdays, beginning October 9 (11 and 11:30 pm. ET on ESPN2), the eight-episode series will pit the nation’s top 13 Madden NFL 08 gamers – each representing a real-life NFL player sponsor – against each other in elimination-style tournaments. NFL stars Matt Leinart, Larry Johnson, and Steven Jackson will be among the players featured during the gamers’ nine-city bus tour. The finale, which takes place in New York City’s Times Square, will be televised Tuesday, Oct. 30, with the Madden Nation winner claiming a $100,000 prize.

“After seeing the enthusiasm of fans from last year’s competition, we look forward to bringing them another action-packed series with this year’s Madden Nation, featuring more NFL players and some unforeseen plot twists,” said Ron Semiao, senior vice president, original events, ESPN Content Development.

With scenarios designed to test players’ skills, the tournament features the gamers competing in teams of two to maintain their place and make it to the next round of play. However, each round-one player from the losing team must face a "free agent" vying for his or her spot on the bus and in the competition. Tour stops include NFL cities Dallas, Kansas City, St Louis, Chicago, Indianapolis, Cleveland, Buffalo, Boston and New York – all en route to the finale in Times Square.

“Madden Nation is a great window into the passion and spirit of competition that lives in the Madden community” said Brandon Barber, Director of Entertainment Marketing at EA. “This year's Madden Nation is proof that video games can make great television and of the great collaboration between EA and ESPN in pursuing that goal."

This year’s contestants were selected for the series from a pool of more than 7,000 applicants and the top levels of competitive gaming, including 2007 EA SPORTS Madden Challenge Regional Tournaments and online competitions. The 13 finalists represent nine states and feature the series’ first female contestant. Each gamer is matched with an NFL player and meets him along the tour.

Contestant
Hometown
NFL Athlete Represented

1. Coach - Steve Williams
Sugarland, Texas
Roy Williams - Lions

2. Houseshoe - Haaruwn Brown
Mobile, Ala.
Santana Moss - Redskins

3. J. Rhoades - Jesse Rhoades
National Park, N.J.
Jonathan Vilma - Jets

4. Delph - Brian Delph
Sandusky, Ohio
Shawne Merrimen - Chargers

5. PG-13 - Sheila Barger
Fresno, Calif.
T.J. Houshmandzadeh - Bengals

6. Jet - Jet Steele
Tampa, Fla.
Samari Rolle - Ravens

7. Hollywood - Charles James
Bloomfield Hills, Mich.
Matt Leinart - Cardinals

8. Prodigy - Van Bernardino
Napa, Calif.
JaMarcus Russell - Raiders

Free Agents

9. Sirus the Virus - Ronnie Casey
Louisville, Ky.
Steven Jackson - Rams

10. Panoramic - Marcus Phillips
Oakley, Calif.
Larry Johnson - Chiefs

11. Problem - Eric Wright
West Covina, Calif.
Devin Hester - Bears

12. Raf - Rafael Andrada
Converse, Texas
Reggie Wayne - Colts

13. Marc Dog - Marcus Carr
Bowie, Md.
Kellen Winslow Jr. - Browns

For additional footage and show information, please visit: www.espnvideogames.com.

Labels: EA Sports, Madden NFL 08

EA’S NBA LIVE 08 IS IN STORES EVERYWHERE TODAY

All New Quickstrike Ballhandling, Own the Paint, Hot Spots and Signature Go-To Moves Featured in NBA LIVE 08

REDWOOD CITY, Calif. – October 2nd, 2007 – When the game is on the line and the ball is in your hands, what will you do? Will you penetrate, drive the lane and rise above the rim for a monster dunk, or find an opening on the perimeter and sink a game-winning three? Electronic Arts Inc. (NASDAQ: ERTS) announced that NBA LIVE 08 hits stores across North America today and will be available in Europe on October 5. NBA LIVE 08 features Washington Wizards All-Star Gilbert Arenas on the cover, and is available on the Xbox 360™ video game system from Microsoft, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable), the Wii™, and PC.

Providing an unrivaled level of authenticity to the sport, NBA LIVE 08 introduces Hot Spots, where real NBA shot data is used to illuminate the locations on the floor where your players are most effective. Couple this with an intuitive gameplay mechanic called Quickstrike Ballhandling that gives you the direct responsiveness you need to perform a full repertoire of ballhandling moves, and the new shot-countershot control called Own the Paint. On the perimeter, in the paint, and with complete authenticity to the sport of basketball, dominate with your Go-To Move in NBA LIVE 08.

For the first time ever, NBA LIVE 08 will feature eight international teams as part of a multi-year licensing agreement with FIBA, the world governing body for basketball. The game features a number of the NBA’s biggest international stars on packaging across Europe, including Tony Parker and Boris Diaw (France), Dirk Nowitzki (Germany), Pau Gasol (Spain) and Andrea Bargnani (Italy).

EA SPORTS™ also continues its partnership with the NBA for the second year of NBA Europe Live presented by EA SPORTS, which begins on October 1. This year’s tour features the Memphis Grizzlies, Toronto Raptors, Boston Celtics and Minnesota Timberwolves in a series of training camps and exhibition games in six cities across Italy, Spain, Turkey and the UK. The inaugural NBA Europe Live drew more than 36 million viewers and 115,000 spectators in October 2006.

EA SPORTS is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.

NBA LIVE 07 was the #1 selling basketball game in 2006*. NBA LIVE 08 was developed by EA Canada in Vancouver, BC. The Wii and PC versions of the game hit stores on October 19 in Europe. The PC version of the game will be in stores on October 30 in North America. NBA LIVE 08 has been rated 3+ by PEGI and “E” (Everyone) by the ESRB; visit www.esrb.org or www.pegionline.eu for updated rating information. For more information, log onto www.nbalive.com.

* Based on total title sales in 2006 according to the NPD.

Labels: EA Sports, NBA Live 08

Labels: EA Sports, NHL 08

EA SPORTS ANNOUNCES COVER ATHLETE ELECTION

FOR NFL TOUR

Fans Vote Online for Jason Taylor, Dwight Freeney and

Shawne Merriman

It’s up to you! Vote now at

www.votenfltour.com

REDWOOD CITY, Calif., September 18, 2007 – Electronic Arts Inc., (NASDAQ: ERTS) today announced that the cover athlete for NFL Tour, a new NFL licensed arcade football video game, will be determined through an open online voting process. Voters will be able to choose between the Miami Dolphins’ defensive end Jason Taylor, the Indianapolis Colts’ defensive end Dwight Freeney, and the San Diego Chargers’ linebacker Shawne Merriman. At the completion of the voting process, the NFL player who receives the most votes will be announced as the official cover athlete for NFL Tour. The cover athlete election officially begins today, for more information, please visit www.voteNFLtour.com.

Each of the NFL Tour cover athlete elects have dominated the gridiron – Taylor, Freeney and Merriman are currently three of the top defensive players in the NFL. Jason Taylor, the 2006 NFL defensive player of the year, has established himself as one of the best defensive ends of all time with 106 career sacks. The defensive heart and soul of the 2006 Superbowl Champion Indianapolis Colts, three-time Pro-Bowler Dwight Freeney is the first Colts player to lead the NFL in sacks during an NFL season. Shawne Merriman is quickly establishing himself as one of the best linebackers in the NFL, racking up 27 sacks in his first two years in the league.

NFL Tour is a new NFL licensed video game that offers players a fun and engaging experience with the NFL and its talented players. Gamers will be able to embark on a fictional NFL road show. With real NFL players as teammates, players will travel across the country to play against each of the NFL teams in newly designed stadiums. As players defeat each of the NFL squads, they come one step closer to winning a NFL contract.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.

Labels: EA Sports, NFL Tour

EA SPORTS NCAA FOOTBALL 08 AND COKE ZERO PAVE THE WAY TO THE ROSE BOWL® WITH THE EA SPORTS NCAA FOOTBALL CHALLENGE

EA brings the spirit of true competition to a college campus near you

REDWOOD CITY, Calif. – September 19, 2007 – Electronic Arts Inc., (NASDAQ: ERTS) today announced the start of the EA SPORTS™ NCAA® Football Challenge presented by Coke Zero. This ultimate college tournament featuring NCAA® Football 08 kicks off this Thursday, September 20th at USC and will hit major college campuses around the country in the next few months.

The EA SPORTS NCAA Football Challenge will offer college football fans the chance to compete with the very best players from around the country, to battle for bragging rights and prizes. EA will visit 12 college campuses including Ohio State, University of Tennessee and Virginia Tech for two days of raw competition.

“The excitement and emotion of NCAA Football is what we’re trying to capture when we bring this Challenge to local college campuses,” said Brian Movalson, EA SPORTS Marketing Director. “Additionally, we’re creating the opportunity for gamers across the country to compete and find out who’s the best at NCAA Football 08, and win a fantastic trip to the Granddaddy of All Bowl Games®, the Rose Bowl in Pasadena.”

The college campus tournaments will determine who qualifies for the finals at the Rose Bowl for a chance to win the $10,000 Grand Prize. The first day will be Campus Tournaments where competition will only be open to students. Game day events will be open to students and fans, and will include several different competitions including:

· Series of three mini competitions throughout the day

· Longest Field Goal competition

· Option Dash (two minute drill) competition

· Mini eight-man tournament competition

“EA has brought excitement and entertainment to the world of sports for years and we’re thrilled to have our site be the host for the EA SPORTS NCAA Football Challenge presented by Coke Zero,” said Mitch Dorger, Chief Executive Officer of the Pasadena Tournament of Roses®. “EA SPORTS has been a great licensee of ours and we’re excited to extend our relationship in a new way.”

The 2007 EA SPORTS NCAA Football Challenge presented by Coke Zero will test the skills of thousands of gamers on NCAA Football 08, on the Xbox 360™ console. To qualify for the 2007 EA SPORTS NCAA Football Challenge, players can pre-register online at www.ncaafootballchallenge.com, the official EA SPORTS NCAA Football Challenge website, or via onsite registration one hour before event start time. The Campus Tournament contestant positions will be determined on a first-come, first-serve basis. Registration will be limited to active students at each participating school. Game Day events will be held on a separate day, and open to the general public on a first come first serve basis.

Consistent with all other challenges in the EA SPORTS Challenge Series, the EA SPORTS NCAA Football Challenge also will have an online component where competitors play against other online players. Winners from the registered online Tournament will then compete against winners of the regional Tournaments for a trip to the Rose Bowl finals and a chance to compete along with the ‘College Campus’ Tournament winners for the $10,000 Grand Prize. Please visit www.ncaafootballchallenge.com for details to enter and to view the published Tournament dates, schedules and Official Rules for all three sets of tournament - NCAA Challenge Online; NCAA Challenge Regional Tournaments and NCAA Challenge Gameday Events.

Labels: EA Sports, NCAA Football 08

NBA LIVE 08 Demo Now Available on Xbox LIVE Marketplace

A full playable demo of NBA LIVE 08 for the Xbox 360 is now available on Xbox LIVE Marketplace. Play as the Cleveland Cavaliers or San Antonio Spurs and experience NBA basketball at its best before it ships to a store near you. If it’s the International game you crave, suit up as France or Spain under our new FIBA. On the perimeter, in the paint, and with complete authenticity to the sport of basketball, dominate with your Go-To Move with NBA LIVE 08.

A PS3 downloadable demo is also coming soon to the PLAYSTATION® Store.

The game will be available at retailers under the EA SPORTS brand on Tuesday, October 2. NBA LIVE 08 was developed by EA Canada and is rated “E” by the ESRB. The game’s official website is www.easports.com/nbalive08.com.

Labels: EA Sports, NBA Live 08

NHL 08 Demo Now Available on Xbox LIVE Marketplace

A full playable demo of NHL 08 for the Xbox 360 is now available on Xbox LIVE Marketplace. Play as the Anaheim Ducks or Ottawa Senators and experience videogame hockey at its best before it ships to a store near you. With unlimited control, unmatched depth and infinite possibilities, no game is ever the same with NHL 08. A PS3 downloadable demo is also coming soon to the PLAYSTATION® Store.

The game ships to retailers under the EA SPORTS brand on Tuesday, September 11. NHL 08 was developed by EA Canada and is rated “E10+” by the ESRB. The game’s official website is www.easports.com/nhl08/.

Labels: EA Sports, NHL 08

TEE OFF WITH TIGER WOODS PGA TOUR 08 AS IT HITS

RETAIL STORES TODAY

Challenge Others with EA SPORTS GamerNet and

Put Yourself in the Game through Photo Game Face

REDWOOD CITY, Calif. – August 28, 2007 – Electronic Arts (NASDAQ: ERTS) announced today that Tiger Woods PGA TOUR® 08, featuring the breakthrough new EA SPORTS™ GamerNet and Photo Game Face features, is available in retail stores today under the EA SPORTS™ brand. With the critically-acclaimed Tiger Woods PGA TOUR franchise, gamers can put themselves into the middle of the action, test their nerves and skills against the best, and then share and compare their shots with other players from around the world in the most innovative iteration ever created.

With EA SPORTS GamerNet, an interactive gaming hub that hosts user-created gameplay online, every shot on every hole of a player’s game is recorded. From the opening drive to the final putt in the Playoffs for the FedExCup, EA SPORTS GamerNet is capturing all the shots that make, or break players rounds. With an on-line connection, gamers can then upload their most amazing – and unthinkable – performances on EA SPORTS GamerNet and then earn points and bragging rights by posting video clips for other gamers to play against and by matching challenges set by others.

With Photo Game Face, players will now be able to replicate themselves in the game, down to the finest detail. By simply uploading real-life photographs, players can create in-game characters that look exactly like the real thing with no artistic skill required, giving gamers the unique opportunity to go toe to toe with the best golfers on the finest courses in the world. EA SPORTS GamerNet and Photo Game Face are features exclusive to the Xbox 360™ video game and entertainment system and PLAYSTATION®3 computer entertainment system.

Tiger Woods PGA TOUR® 08 also features the PGA TOUR new Playoffs for the FedExCup, offering gamers the thrill of the playoff chase by playing dream rounds at Westchester Country Club, TPC Boston, Cog Hill and East Lake. In addition to many of the top PGA TOUR players, Tiger Woods PGA TOUR® 08 also features top LPGA golfers, Annika Sorenstam, Natalie Gulbis, Paula Creamer, Cristie Kerr and Morgan Pressel.

Developed in Orlando, Florida by EA Tiburon, Tiger Woods PGA TOUR® 08 is available for the Xbox 360, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, Wii™, Nintendo DS™, PC, Mac, PSP® (PlayStation®Portable) handheld entertainment system and is rated E by the ESRB. The game’s official website is www.easports.com/tigerwoods08.

Labels: EA Sports, Tiger Woods PGA Tour 08

NBA LIVE SUMMER CAMP IS IN SESSION!

EA SPORTS TO CAPTURE NBA STARS GO-TO MOVES FOR NBA LIVE

NBA LIVE 08 Cover Athlete Gilbert Arenas Hosts Paul Pierce, Josh Howard, Monta Ellis, Shawn Marion and Randy Foye This Week at EA Canada

REDWOOD CITY, Calif. – August 28th, 2007 – Fire up the Hibachi! Electronic Arts Inc(NASDAQ: ERTS) announced today NBA LIVE 08 cover athlete Gilbert Arenas (Washington Wizards) will host the NBA LIVE Summer Camp taking place at EA Canada in Vancouver, BC on Wednesday, August 29. Along with Arenas, NBA stars Paul Pierce (Boston Celtics), Josh Howard (Dallas Mavericks), Monta Ellis (Golden State Warriors), Shawn Marion (Phoenix Suns) and Randy Foye (Minnesota Timberwolves) will be on hand to have their go-to moves authentically represented in NBA LIVE through motion capture.

NBA LIVE Summer Camp, open to the media but not to the general public, will provide the NBA players the opportunity to get their first look at NBA LIVE 08, give feedback to the development team, and get them on the court for a little friendly competition. As an added bonus, Arenas will pull out the hibachi and grill lunch for his guests.

“One of our biggest goals has always been to develop the most authentic sports games on the market,” said Jordan Edelstein, Director of Marketing, EA SPORTS™. “Bringing in some of the NBA’s best athletes to EA for motion capture gives us the means to create a basketball experience as realistic in the videogame as you see it on the court.”

During the motion capture session, the NBA players will be dressed in a custom fit suit with reflective markers. Cameras – each with their own light source – surround the floor and record the point of light reflecting off the markers as a dot on the screen. The “bones” of the game character are pulled around by the dots in the same manner a string would pull a marionette’s body around. This data is transferred into the game and enables the development team to realistically represent that player’s movement as a videogame character. EA Canada is home to the largest motion capture studio in the world pumping out more than a half-million seconds of animation delivered each year with 200+ shoot days.

All six players attending NBA LIVE Summer Camp will be paired with kids attending the event from Burnaby KidSport during their friendly shoot-around in the gym. This locally-based not-for-profit organization raises and distributes money for kids in Burnaby, B.C., aged 5 to 17 who would not otherwise be able to participate in organized sports due to financial barriers. This will be led by EA Canada’s Community Relations program, EA™ Cares, which has a strong tradition of supporting the community.

NBA LIVE 08 will be available in early October for the PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable), Xbox 360™ video game system from Microsoft and the Wii™. NBA LIVE 08 will ship to retailers on PC in late October. NBA LIVE 08 has been rated 3+ by PEGI and “E” (Everyone) by the ESRB.

Labels: EA Sports, NBA Live 08

EA DROPS THE FLAG ON THE

2007 EA SPORTS CRAFTSMAN NASCAR CHALLENGE

EA delivers the heart-pounding thrill and excitement of pure competition

REDWOOD CITY, Calif. August 15, 2007 – Electronic Arts Inc. (NASDAQ: ERTS) today announced the start of the 2007 EA SPORTS™ Challenge Series which kicked off July 26 with the EA SPORTS Craftsman NASCAR Challenge in Indianapolis. The EA SPORTS Challenge Series is a series of gaming competitions taking place across North America over the next six months.

The EA SPORTS Craftsman Challenge kicked off its ‘In-Store’ competitions July 26 in Indianapolis, was in Nashville, Tenn., on Aug. 8-11, and continues this weekend in Bristol, Tenn. The competition is scheduled to hit 11 cities overall, giving players from across the country a chance to compete for bragging rights, cash and other prizes. Future stops along the 2007 EA SPORTS Craftsman NASCAR Challenge include: St. Louis, Mo.; Richmond, Va.; Loudon, N.H.; Dover, Del.; Talladega, Ala.; Charlotte, N.C.; Martinsville, Va.; Atlanta, Ga. The ‘In-Store’ Tournaments will be hosted at designated Sears and Kmart retail stores in each city. All Tournament play will be conducted using NASCAR 08 on the Xbox 360 video game and entertainment system.

“The authenticity of the NASCAR experience is what makes gamers and NASCAR fans alike so competitive when playing NASCAR 08 and now we can deliver an official competitive environment for the best NASCAR 08 players out there,” said Brian Movalson, EA SPORTS Marketing Director. “At our first two stops at Kmart and Sears stores in Indianapolis and Nashville we had eager competitors lined up out the door and enthusiasm for both the game and the upcoming races was palpable.”

“This unique partnership between Craftsman and EA SPORTS is allowing us to bring Craftsman’s NASCAR relationship with NASCAR fans to a gaming audience that is rapidly growing as well,” said Scott Howard, Manager, Sponsorship, for Sears Holdings. “We’re looking forward to bringing these exciting events to the store level at Sears and Kmart stores and to extending this partnership nationally through Xbox Live.”

The ‘In-Store’ Qualifying Rounds competitions will be held over the course of three days in each city on the published Tournament schedule. Players emerging from the Qualifying Rounds with the fastest recorded lap times will advance to the Semi-Finals to compete for a trip to Florida and the Homestead-Miami Speedway and a chance at the $10,000 Grand Prize on November 18, 2007. 1

Consistent with all other challenges in the EA SPORTS Challenge Series, the EA SPORTS Craftsman NASCAR Challenge also will have an online component. Registered online Tournament participants can compete with other registered participants for a trip to the finals rounds and a chance to compete along with the ‘In-Store’ Tournament winners for the $10,000 Grand Prize. For more information and to register for the online version of the 2007 EA SPORTS Craftsman NASCAR Challenge, please visit: www.easportsracing.com/challenge or www.craftsman.com/nascarchallenge for details to enter and to view the published Tournament dates, schedules and Official Rules. 2

1 The 2007 EA SPORTS Craftsman NASCAR Challenge IN-STORE Tournament is only open TO residents of the 50 United States and the District of Columbia who are 13 years of age or older at the time of entry. NO PURCHASE NECESSARY TO ENTER OR WIN. Tournament runs on published dates in each city. Visit www.craftsman.com/nascarchallenge for details and to view the published Tournament dates, schedules and Official Rules.

2 The 2007 EA SPORTS Craftsman NASCAR Challenge ONLINE Tournament is only open residents of the 50 United States and the District of Columbia (excluding AZ, CO, CT, ND, TN, and VT) who are 18 years of age or older at the time of entry. Players must have had INTERNET ACCESS, access to an Xbox 360 video game system, NASCAR 08 software for Xbox 360, a valid Xbox Live account, a valid EA ONLINE account and a valid GameSpy ID AS OF JULY 26, 2007, in order to participate IN ONLINE TOURNAMENTS. NO additional PURCHASE NECESSARY TO ENTER OR WIN. Tournament runs on published dates in each city.

Labels: EA Sports, Nascar 08

EA SPORTS’ MADDEN NFL 08 HITS RETAILS STORES NATIONWIDE

Top Selling Franchise Unveils New Read and React System and

is Now Available on Ten Platforms

REDWOOD CITY, Calif. – August 14, 2007 – Electronic Arts (NASDAQ: ERTS) today announced that Madden NFL 08, the newest iteration of the best-selling EA SPORTS™ football franchise with the exclusive videogame license of the NFL and PLAYERS INC, is now available in stores nationwide. Awarded the 2007 Game Critics “Best Sports Game” award at last month’s E3 Media and Business Summit, Madden NFL 08 features a unique combination of innovative gameplay and authentic NFL football simulation.

Now in its 18th year, the Madden NFL Football franchise continues to stand out as Madden NFL 07 was last year’s #1 selling video game in North America with more than seven million copies sold* since launch.

Madden NFL 08 features a new Read and React system that allows gamers to quickly identify the strongest players on the field, and to make game-altering adjustments to further affect each and every play. New player skill icons identify on-field strengths and weaknesses, providing an immediate read on what an opponent is doing. This new icon system complements a deeper gameplay experience that maximizes the skill of the individual NFL superstars, separating them from the role players, and takes NFL football strategy to a new level.

Players will rule the gridiron with intuitive controls, fluid gameplay and a new branching animation system that yields the jaw-dropping tackles and spectacular catches in Madden NFL 08. New player moves, lateral passes and the dynamic Hit-Stick 2.0 gives gamers an unprecedented and hyperrealistic NFL football experience.

Developed in Orlando, Florida by EA Tiburon, Madden NFL 08 is available for the Xbox® and Xbox 360™ video game systems from Microsoft, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, Wii™, Nintendo GameCube™, Nintendo DS™, PC, Mobile, PSP® (PlayStation®Portable) handheld entertainment system and is rated E by the ESRB.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.

For more information about Madden NFL 08, check out www.madden08.com.

Labels: EA Sports, Madden NFL 08

EA NAMES AMERICAN TEEN SOCCER STAR JOZY ALTIDORE AND MEXICAN GOALKEEPER GUILLERMO OCHOA TO FIFA Soccer 08 COVER

New York Red Bulls’ Jozy Altidore Second Youngest Cover Athlete in EA SPORTS History

REDWOOD CITY, Calif. – August 7, 2007 – Electronic Arts Inc. (NASDAQ: ERTS) today revealed that teenage soccer phenom Josmer (Jozy) Altidore, who plays for New York Red Bulls of Major League Soccer, and young Mexican national team goalkeeper Guillermo Ochoa of Club America of the Mexican Primera Division, will join Brazilian International Ronaldinho on the front cover of EA SPORTS™ FIFA Soccer 08 in North America. Altidore, 17, is the second youngest athlete ever featured on an EA SPORTS videogame cover.

"At EA SPORTS we believe in identifying the most talented up-and-coming athletes in the world to help us develop the most authentic sports games," said Romain Rossi, Director of Marketing for EA SPORTS. "We believe Altidore is one of the next great American soccer stars and Ochoa is winning admiration from many fans for his exceptional ability."

Altidore is one of only five teenagers ever selected to appear on an EA SPORTS videogame cover. The New York Red Bulls striker joins previous teen cover stars Freddy Adu (FIFA Soccer 06) of Benfica of the Portuguese Liga, Carmelo Anthony (NCAA® March Madness 04®) of the NBA Denver Nuggets, Wayne Rooney (FIFA 06 in United Kingdom) of Manchester United of the EPL, and Kevin Durant of the NBA Seattle Sonics, who will be featured on NCAA March Madness 08. Altidore is second only to Adu, who was 16-years-old when he appeared on FIFA Soccer 06 and is the youngest EA SPORTS cover athlete to date.

On the world stage Altidore helped lead the US Under-20 Men’s National Team to a final eight finish at the recent FIFA Under-20 World Cup where he scored four goals in five games. He has registered three goals this season for New York.

Altidore made his professional debut in MLS and scored his first professional goal during the 2006 season at the age of 16, instantly becoming a fan favorite. He is now a regular in the Red Bull starting lineup and one of the rising stars in MLS and the US Youth National Teams. Altidore is currently featured in an Adidas ‘Impossible Is Nothing’ international television advertising campaign and ESPN The Magazine selected him an athlete to watch in its annual NEXT issue that identifies up-and-coming sports stars.

"It’s exciting to be on the cover of my favorite videogame and I am really looking forward to playing as myself in FIFA Soccer 08," said Altidore. "I can hardly wait to play with my virtual character wearing the Red Bull uniform and taking on the world’s top defenders one-on-one."

Youngest Cover Athletes in EA SPORTS History:

NO.
PLAYER
AGE
EA SPORTS VIDEOGAME

1
Freddy Adu
16 years
FIFA Soccer 06 (N. America)

2
Jozy Altidore
17 years
FIFA Soccer 08 (N. America)

3
Kevin Durant
18 years
NCAA March Madness 08

4
Carmelo Anthony
19 years
NCAA March Madness 04

5
Wayne Rooney
19 years
FIFA 06 (Europe)

6
Carmelo Anthony
20 years
NBA LIVE 05

7
Landon Donovan
20 years
FIFA Soccer 03 (N. America)

8
Larry Fitzgerald
20 years
NCAA Football 2005

9
Wayne Rooney
20 years
FIFA 07 (Europe)

10
Alexander Ovechkin
20 years
NHL 07

Along with Altidore, Guillermo Ochoa, 22, has excelled internationally for the Mexican national team and is quickly becoming one of its most popular players. Ochoa most recently demonstrated outstanding ability as a starting goalkeeper for Mexico at Copa America 2007, where he helped lead the national side to the semifinals.

"I’ve always looked upon the EA SPORTS athletes as fan favorites so I’m honored to be named to this year’s FIFA Soccer 08 cover alongside Ronaldinho and Altidore," said Ochoa. "When you look back at some of the great players who have had this opportunity, it’s exciting to be a part of the EA SPORTS family and contribute to a game I’ve been playing all my life."

Ochoa has quickly risen into the International spotlight after making his debut with Club America as an 18-year-old. During the Clausura 2005 season Ochoa played an integral part in leading Club America to the championship and he is credited with helping Club America put together a 28-game undefeated streak. He also made his debut with the Mexican national side that season.

EA SPORTS™ FIFA Soccer 08 for the Xbox 360™ videogame and entertainment system and the PLAYSTATION®3 computer entertainment system will create a soccer experience that matches the complexity, finesse and beauty of the real-world game. FIFA Soccer 08 challenges you to master the skills required to play like a pro soccer player in the all-new Be A Pro: Offline Training mode with new Pro Skills. Play the entire game as a fixed player while getting real time feedback and analysis. A new, organic building-block system enables you to combine tricks and skill moves together to recreate signature moves from the real-world superstars or define your own style of play. In addition, FIFA Soccer 08 features a true next-generation ball-striking engine that re-creates the drama and unpredictable nature of shooting, the award-winning Interactive Leagues online gameplay and the inclusion of 620 licensed teams, 30 leagues, and more than 15,000 players.

FIFA Soccer 08, developed by EA Canada in Vancouver, B.C., will be available in North America in October for the PLAYSTATION®3 computer entertainment system, the Xbox 360,, the PlayStation®2 computer entertainment system, the Wii™, Nintendo DS™, PSP® (PlayStation®Portable) system, PC and mobile. FIFA Soccer 08 has not yet been rated by the ESRB.

Labels: EA Sports, FIFA 08

EA AND FIBA SIGN LICENSING AGREEMENT TO FEATURE FIBA WORLD CHAMPIONSHIP IN EA SPORTS NBA LIVE FRANCHISE

REDWOOD CITY, Calif. – August 3, 2007 – Electronic Arts (NASDAQ: ERTS), the world’s leading interactive entertainment software company, and FIBA, the world governing body for basketball, today announced a multi-year licensing agreement that will bring the FIBA World Championship to a videogame for the first time ever. Fans of the NBA LIVE franchise will soon be able to expand their virtual basketball experience to include teams from all over the world. NBA LIVE 08, shipping this October, will feature eight international teams, including 2006 World Championship winners Spain, runners up Greece and USA, as well as France, Germany, Italy, Argentina and China.

All eight international teams are available in Play Now mode, as well as the all new FIBA World Championship Mode* that allows players to compete in an eight team single elimination tournament. Choose from the authentic rosters, teams, and uniforms of each international team, and prove to the world that they have what it takes to win the title.

"We’re very excited to count FIBA as a close partner," said Jordan Edelstein, Director of Product Marketing, EA SPORTS. "Adding the FIBA World Championship license to the NBA LIVE franchise, allows us at EA SPORTS to add a new layer of authenticity to the franchise, giving fans all over the world a deeper virtual basketball experience."

"We are very pleased to partner with the world’s #1 videogame company to enable basketball fans worldwide to play the FIBA World Championship" said FIBA Commercial Director Matthew Osmon.

EA SPORTS™ NBA LIVE 07 was the #1 selling basketball game in 2006**. NBA LIVE 08 is in development at EA Canada in Vancouver, BC, and will ship to stores worldwide this fall. The game will be available in early October for the PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable), Xbox 360™ video game system from Microsoft and the Wii™. NBA LIVE 08 will ship to retailers on PC in late October. NBA LIVE 08 has been rated 3+ by PEGI and “E” (Everyone) by the ESRB; visit www.esrb.org or www.pegionline.eu for updated rating information. For more information, log onto www.nbalive.com. Media can find screenshots of the game at http://info.ea.com.

*FIBA World Championship Mode is available on the PLAYSTATION 3, Xbox 360 and PlayStation 2 versions of NBA LIVE 08
** Based on total title sales in 2006 according to the NPD.

Labels: EA Sports, NBA Live 08

EA SPORTS Delivers Country and Rock to NASCAR 08 Soundtrack

From Pole to Checkered Flag – NASCAR 08 Soundtrack Burns Up the Track with Full Throttle Mix

REDWOOD CITY, Calif. – July 20, 2007 – Electronic Arts Inc., (NASDAQ: ERTS) today announced a full-throttle mix of country and rock on its soundtrack for NASCAR® 08 in stores July 26, 2007. Mulit-platinum country duos Brooks & Dunn and Big & Rich trade paint with hard rock’s Velvet Revolver and Airbourne to represent the fast and dangerous sounds of the total NASCAR experience.

The soundtrack reflects NASCAR’s growing and diverse fan base, speaking to both its country roots and surging urban enthusiasts. The NASCAR 08 soundtrack features the exclusive debut of Long Haul, from the forthcoming album by legendary country superstars Brooks & Dunn, as well as the pounding tracks Loud and Radio from the acclaimed new album by multi-Platinum pair Big & Rich. Hard rock supergroup Velvet Revolver takes racing intensity to the wall with the single She Builds Quick Machines, while hot new Australian band Airbourne - also featured in Madden NFL 08 - challenges all competition with Stand Up For Rock ‘N’ Roll.

“NASCAR 08 puts gamers behind the wheel with a soundtrack that puts the pedal to the floor,” said Steve Schnur, Worldwide Executive of Music and Marketing at EA. “Today’s NASCAR has 75 million of the most brand-loyal fans in all of sports, and any music mix must be a real reflection of true NASCAR culture. It’s more than country. It’s bigger than rock. This soundtrack is 100% cars ‘n’ guitars adrenaline that will blow gamers’ doors off.”

Rising country music star, Jason Aldean will be performing Monday night, July 23 at the invite-only EA SPORTS™ NASCAR 08 Launch Party in New York City. Amongst other songs, Jason will perform Johnny Cash, his recent hit single that is featured in the NASCAR 08 soundtrack.

NASCAR 08 delivers the most robust NASCAR console racing experience in franchise history. This 10th edition of the official NASCAR racing video game features two-time NASCAR NEXTEL Cup Series champion and driver of the No. 20 Home Depot Chevrolet Tony Stewart on the cover and makes its franchise debut on next generation systems including the PLAYSTATION®3 computer entertainment system, and Xbox 360™ video game and entertainment system. The game is rated E (Everyone) by the ESRB.

The complete in-game soundtrack for NASCAR 08 includes:

ARTIST - SONG - ALBUM TITLE
Airbourne - Stand Up For Rock ‘N Roll - Runnin’ Wild
Big & Rich - Loud - Between Raising…and Amazing Grace
Big & Rich - Radio - Between Raising…and Amazing Grace
Black Rebel Motorcycle Club - Need Some Air - Baby 81
Blackberry Smoke - Up In Smoke
Brooks & Dunn - Long Haul
Bucky Covington - Empty Handed - Bucky Covington
Crossin Dixon - Stomp - Crossin Dixon
Halfway To Hazard - Country ‘Til The Day We Die - Halfway To Hazard
Jason Aldean - Johnny Cash - relentless
Palmerston - Addicted To This - Palmerston
Velvet Revolver - She Builds Quick Machines - Libertad

To purchase the music from the soundtrack, go to EA’s music site at www.ea.com/eatrax/. For more information about NASCAR 08, visit http://www.easports.com/.

Labels: EA Sports, Nascar 08

EA CELEBRATES 2007 RUGBY WORLD CUP
WITH EXCLUSIVE RELEASE OF OFFICIALLY LICENSED VIDEOGAME

New Zealand All Blacks Captain Richie McCaw
Headlines Superstar Lineup in EA SPORTS Rugby 08

REDWOOD CITY, Calif. – July 6, 2007 – Electronic Arts Inc. (NASDAQ: ERTS) will celebrate the 2007 Rugby World Cup™ with the launch of EA SPORTS™ Rugby 08, the event’s only officially licensed video game featuring reigning Player of the Year Richie McCaw, captain of the New Zealand All Blacks, as its cover star. EA SPORTS Rugby 08 will ship to stores worldwide on the PlayStation®2 computer entertainment system on July 17, in time for the real-world tournament kick off.

Experience all of the passion and excitement of the 2007 Rugby World Cup in France as you challenge the best teams and players ever assembled for global supremacy. A nation’s destiny is in your hands when you take control of one of the officially licensed national teams in EA SPORTS Rugby 08 and power your way through a gruelling World Cup campaign for the sports’ ultimate prize – the glorious Webb Ellis Cup.

“The 2007 Rugby World Cup unites rugby fans from around the world and our game, EA SPORTS Rugby 08, celebrates this passion by capturing all of the national rivalries in-game, enabling fans to play as their favorite teams from qualification right through to the championship final,” said Tristan Jackson, lead producer of the game.

Honoured as 2006 Player of the Year by both the International Rugby Board (IRB) and the International Rugby Players Association (IRPA), McCaw is considered the world’s best openside flanker. He will be the centrepiece of EA SPORTS Rugby 08 advertising, marketing and packaging as well as spokesperson for the game. The 26-year-old McCaw was first called up to the All Blacks three years ago when he debuted against Ireland and was named Man of the Match. He has been a linchpin in the All Blacks ever since, earning numerous national and international accolades, while becoming one of the world’s most popular rugby players.

Joining McCaw on the front packs of EA SPORTS Rugby 08 in selected territories around the world are 11 additional athletes who also demonstrate athletic excellence, undying determination and masterful skill for their national teams. Joining McCaw on the cover of EA SPORTS Rugby 08 in the United Kingdom is England’s Mark Cueto, and in France is Frenchman Yannick Nyanga. Bryan Haban, Schalk Burger and Andre Pretorius will be showcased on the cover in South Africa, brothers Mauro and Mirko Bergamasco in Italy and Australia’s Stirling Mortlock will be the featured athlete in Australia and Asia.

This is the season you take complete control of managing your favourite squad as EA SPORTS Rugby 08 enables you to emulate the style of your favorite team on offense and now on defense. Using new, authentic defensive formations, adjust your defense on-the-fly to keep momentum on your side or counter your opponent’s attacking style by changing your defensive strategy based on score, field position and more.

This year EA SPORTS Rugby 08 introduces a layered pick-up-and-play control system for set pieces and drop kicks. Now you take full command over every scrum and maul with enhanced push and rotation controls. Make lineout throw-ins look easy with a simplified control scheme for the novice player and advanced mechanics for the pro. Master the new kicking meter to score those key penalties and conversions, while new truck and zoom camera angles zero in on all the breakdown and set piece action during the game’s biggest moments.

In addition to enabling gamers to participate in the 2007 Rugby World Cup by taking control of one of 20 national teams, the game features a new, compelling mode of play named World Cup Challenge. Testing even the most hardcore rugby fan, it re-creates the biggest moments in World Cup history and challenges you to re-write the results with today’s teams to unlock exclusive World Cup highlight videos.

EA SPORTS Rugby 08, developed by Electronic Arts in Vancouver, Canada, is available on the PlayStation®2 computer entertainment system. This game is rated is rated “E” (Everyone) by the ESRB and 3+ by PEGI in Europe.

Labels: EA Sports, Playstation 2, Rugby 08

EA INTRODUCES A NEW WAY TO PLAY -- EA SPORTS FAMILY PLAY --
ON THE WII IN MADDEN NFL 08, NBA LIVE 08 AND FIFA SOCCER 08

EA SPORTS Family Play Simplifies Controls
to Enable Fans of All Ages and Skill Levels to Play Together

REDWOOD CITY, Calif. – July 5, 2007 – Watch out sports fans, the playing field has been leveled! Electronic Arts Inc. (NASDAQ: ERTS) has made it easier for players of all ages and skill levels to play its most popular EA SPORTS™ games on the Wii™ through the all-new EA SPORTS™ Family Play style of gameplay. Debuting in the Wii versions of Madden NFL 08, NBA LIVE 08 and FIFA Soccer 08, EA SPORTS Family Play is a new way to play that enables players of all abilities to play with their friends and family without a competitive disadvantage. Advanced controls are also available for more experienced players, providing two compelling ways to play, and ensuring everyone can enjoy playing EA SPORTS games on the Wii together.

In the main game of Madden NFL 08, NBA LIVE 08 and FIFA Soccer 08, players have the choice to play the style that best suits their skills. When entering a contest, players now have the option to choose Advanced or Family Play. Once in the game, Advanced users take complete control of all aspects of the gameplay through intuitive Wii gestures using both the Nunchuk and Wii remote. EA SPORTS Family Play offers a simplified control system using just the Wii remote that enables novice players to focus on having fun while the console does the rest. With the Wii remote in hand, players control key actions – such as shooting, passing, snapping, and throwing – while the console controls the rest. It’s like having an invisible helper on your team. Plus, as novice players gain confidence in their ability they can gradually begin to use Advanced controls simply by plugging in the Nunchuk. It’s that easy.

“EA SPORTS Family Play on the Wii creates an incredibly accessible and user-friendly experience that the whole family will enjoy,” said Dave McCarthy, Executive Producer for the three games developed at EA Canada. “While many fans love to control every piece of the action, novice players can have just as much fun jumping in to throw a touchdown pass, nail a three pointer or take a shot on goal. Family Play brings together fans of all ages to enjoy playing EA SPORTS games, and even let’s them ease in to Advanced play if they desire.”

The following three EA SPORTS games feature EA SPORTS Family Play:

Madden NFL 08 on the Wii

Anyone can play like a pro in Madden NFL 08, whether a new user or a long time fan. Play with only the Wii remote with EA SPORTS Family Play or use the Wii remote and nunchuck for more advanced controls; the decision is yours. Featuring an all-new Party Mode, play trivia or chose from 22 different mini-games. Break down plays and highlight key moments with all-new Madden NFL 08 telestrator. Bring the game online, play head to head with friends and keep up to date with the live sports ticker for the ultimate online experience.

NBA LIVE 08 on the Wii

When the game is on the line and the ball is in your hands, what will you do? Will you penetrate the lane and rise above the rim for a monster slam, or find an opening around the perimeter and sink the game-winning basket? Jump in on the NBA action with EA SPORTS Family Play that gives every user the opportunity to enjoy success in NBA LIVE 08. You control your team’s shooting, passing, and steals on defense with the Wii remote, and leave the rest up to the AI. If you’re already a pro, use both the Wii remote and nunchuck for more advanced controls.

FIFA Soccer 08 on the Wii

The whole family can play FIFA Soccer 08 with a flick of the wrist. Play the traditional and authentic way or in a new party mode called Footii Party with Ronaldinho where you can play Juggling, Table Soccer or Boot It with your own Mii characters to unlock a customized Ronaldinho character to take on the champ. The in-game Soccer Academy makes it easy to learn the basic and FreeMotion™ advanced controls in more than 30 interactive tutorials, or let the game give you an assist with EA SPORTS Family Play. EA’s award-winning Interactive Leagues online play is also featured.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL® Hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR®, NCAA® March Madness® and NASCAR® racing. For more information about EA SPORTS, including newsletters, podcasts, and fantasy football action please visit www.easports.com.

Labels: EA Sports, FIFA 08, Madden NFL 08, NBA Live 08, nintendo wii

EA SPORTS SCORES WITH MADDEN NFL 08 MUSIC SOUNDTRACK

The Next Chapter of the Best-Selling Video Game Franchise Electrifies with Music from Top Artists Including The Bravery, Daddy Yankee and Sum 41

REDWOOD CITY, Calif. – June 28, 2007 – Electronic Arts Inc., (NASDAQ: ERTS) today unveiled the highly anticipated music track listing for Madden NFL 08 set to release August 14, 2007. The in-game soundtrack boasts 27 songs from some of the most influential artists in music today including: MIMS, Queens of the Stone Age and Daddy Yankee as well as explosive debuts from Atreyu and Datarock.

Historically, the Madden NFL soundtrack has become the industry’s most important showcase for music industry icons as well as an essential launch pad for new artists across every genre. Over the past five years, the Madden NFL franchise has been instrumental in the introduction of such bands such as Good Charlotte, OK GO, Fallout Boy, Chamillionaire, Franz Ferdinand, Ozomatli, 30 Seconds to Mars and many more.

“The annual goal of the Madden NFL soundtrack is to give unprecedented exposure to new artists, bring established stars to a whole new level, and single-handedly define the sound of the coming year via the biggest sports franchise in video game history,” said Steve Schnur, Worldwide Executive of Music and Marketing at EA. “Radio is adding songs based on a band’s inclusion in the game. Video channels are creating their playlists based on the soundtrack. Simply put, Madden moves music forward. And this year’s soundtrack is perhaps our most daring and effective mix of artists ever.”

Among the highlights of Madden NFL 08 are songs by debut artists Airbourne, Datarock, Operator and Enter Shikari, and such Platinum stars as The Bravery, Swizz Beats, Sum 41, Timbaland featuring Justin Timberlake, The Hives and Yellowcard. Last month’s official announcement of Ozzy Osborne’s “I Don’t Wanna Stop” resulted in unprecedented airplay and downloads for the legendary rocker’s first-ever Madden NFL track. The excitement continues through the summer with soon-to-be-announced live performances and events featuring many of the soundtrack’s artists.

The complete in-game soundtrack for Madden NFL 08 includes:

ARTIST - SONG

Airbourne - Runnin’ Wild
Atreyu - Becoming
Brother Ali - Whatcha Got
Daddy Yankee - Impacto
Datarock - The New Song
Earl Greyhound - S.O.S.
Enter Shikari - OK, Time For Plan B
From Autumn To Ashes - Daylight Slaving
HE**YEAH - You Wouldn’t Know
Jupiter One - Countdown
MIMS - Cop It
Murs - Dreadlocks
O-Solo - Monsta
Operator - Soul Crusher
Ozzy Osbourne - I Don’t Wanna Stop
Pharoahe Monch feat. Showtyme - Desire
Pitbull feat. Don Omar - Fuego Remix
Queens Of The Stone Age - 3’s & 7’s
Red1 feat. Afu-Ra - Dem No Worry We
Shadows Fall - Redemption
Swizz Beatz - It’s Me Snitches
Sum 41 - Underclass Hero
Team Shadetek feat. 77Klash & Jahdan - Brooklyn Anthem
The Bravery - Believe
The Hives - Tick Tick Boom
The Used - The Ripper
Timbaland feat. Justin Timberlake - Release
Yellowcard - Fighting
Zion I & The Grouch - Hit’em

To purchase the music from the soundtrack, go to EA’s music site at www.ea.com/eatrax/.


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Coming into its 18th year and with more than 60 million copies sold and having generated over $2 billion in retail sales, Madden NFL Football continues to stand out as one of the most popular videogame franchises of all time. Developed in Orlando, FL by EA Tiburon, Madden NFL 08 will be available in August on the Xbox 360™ and Xbox® videogame and entertainment systems from Microsoft, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, Nintendo GameCube™, Nintendo DS™, Wii™, PC, PSP® (PlayStation®Portable) handheld entertainment system, mobile handsets and Mac. For more information check out www.madden08.com.

Labels: EA Sports, Madden NFL 08

KEVIN DURANT NAMED TO COVER OF EA’S NCAA MARCH MADNESS 08

Former University of Texas Star Second Youngest Cover Athlete in EA SPORTS History

REDWOOD CITY, Calif. – June 26, 2007 – Electronic Arts Inc., (NASDAQ: ERTS) today revealed that former University of Texas basketball star Kevin Durant, the first college freshman to receive the Wooden Award and Naismith Trophy as men’s basketball college player of the year, has been chosen to be on the cover of the EA SPORTS™ videogame NCAA® March Madness® 08. Durant, 18, is the second youngest athlete -- and just the fourth teenager – ever featured on an EA SPORTS game cover.

The Longhorns’ star, who likely will be the first or second pick in the NBA Draft later this week, joins an exclusive list of world-class teenagers to be selected to the cover of an EA SPORTS videogame franchise, taking his place alongside Freddy Adu (FIFA Soccer 06) of the MLS Real Salt Lake, Carmelo Anthony (NCAA March Madness 04) of the NBA Denver Nuggets and Wayne Rooney (FIFA 06 in United Kingdom) of Manchester United.

EA SPORTS Teenage Cover Athletes:

NO. 1
PLAYER: Freddy Adu
AGE: 16 years
EA SPORTS FRANCHISE: FIFA Soccer 06 (North America)

NO. 2
PlAYER: Kevin Durant
AGE: 18 years
EA SPORTS FRANCHISE: NCAA March Madness 08

NO. 3
PLAYER: Carmelo Anthony
AGE: 19 years
EA SPORTS FRANCHISE: NCAA March Madness 04

NO. 4
PLAYER: Wayne Rooney
AGE: 19 years
EA SPORTS FRANCHISE: FIFA 06 (Europe)

Durant’s appearance on the cover of NCAA March Madness 08 also marks the first time that alums from the same school have been on EA SPORTS covers at the same time. Former University of Texas quarterback Vince Young is the Madden™ NFL 08 cover athlete. Durant and Young are in the company of an all-star group of EA SPORTS cover stars that this year includes Ronaldinho (FC Barcelona, FIFA Soccer 08), Gilbert Arenas (Washington Wizards, NBA LIVE 08), Jared Zabransky (Boise State University, NCAA Football 08) and Tony Stewart on NASCAR 08.

Durant is the fourth former Texas athlete to appear on an EA SPORTS cover. Former Texas baseball star and 2005 NCAA College World Series MVP David Maroul appeared on EA SPORTS’ first college baseball video game, MVP 06 NCAA Baseball. Ricky Williams, the 1998 Heisman Trophy winner from Texas, appeared on the cover of NCAA Football 2000.

“A lot of great players have been chosen to be on the cover of EA SPORTS videogames, and it is an honor to be in their company,” said Durant. “When I see the game on store shelves, it is really going to hit home that it’s me on the cover of March Madness 08. I’m going to be first in line to buy all the copies to hand out to all my friends. It’s like a dream come true.”

EA SPORTS’ relationship with Durant, negotiated through Goodwin Sports Management, includes appearing on the cover of NCAA March Madness 08, participating in the development of EA’s basketball games and promotional appearances. Last month, Durant conducted body motion capture at EA Canada and his body movements, individual moves and playing style were captured, digitized and will become the life-like movement of the virtual players in future versions of EA’s basketball games.

This season Durant swept all seven national college player of the year awards. In addition to the Naismith (presented by AT&T and the Atlanta Tip-off Club) and Wooden (presented by the Los Angeles Athletic Club) honors, he earned the Oscar Robertson Trophy from the U.S. Basketball Writers Association, the Adolph Rupp Trophy from the Commonwealth Athletic Club of Kentucky, and was named Player of the Year by the Associated Press, the National Association of Basketball Coaches and CBS/Chevrolet. The multi-talented swingman was the only unanimous choice to the Associated Press All-America first team, and the first freshman to garner Big 12 Conference Player of the Year accolades. He led the league in scoring (25.8 ppg), rebounding (11.1 rpg) and blocked shots (67). Durant was the only player in the country to rank in the Top 10 nationally in both scoring (fourth) and rebounding (fourth), and he finished second nationally in double-doubles (20). He led the Longhorns to a 25-10 record (12-4 Big 12) and a No. 11 ranking in the final AP poll. Durant set the school and Big 12 single-season scoring mark (903 points) and became just the second freshman in NCAA history to top the 900-point plateau (965 by Chris Jackson, LSU, 1988-89).

NCAA March Madness 08 is in development at EA Canada in Burnaby, B.C., and will be available for the PLAYSTATION®3 computer entertainment system, the PlayStation®2 and the Xbox 360™ video game and entertainment system from Microsoft. It will ship to stores during the college basketball season. The game is not yet rated by the ESRB.

Labels: EA Sports, NCAA March Madness 08, Playstation 2, PLAYSTATION 3, Xbox 360

Labels: EA Sports, FIFA 08

Redwood City, Calif. – Tuesday, June 12, 2007 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that Carolina Hurricanes center Eric Staal will be the cover athlete and spokesman for NHL® 08. At the age of 23 with just 4 NHL seasons under his belt, this promising young player has scored a combined 75 goals over the past 2 seasons, notched 100 points in 2006, and was voted into his first All-Star game in 2007. Already a core member of the Hurricanes, Staal led the team in points (28) during their successful 2006 Stanley Cup Playoff run that resulted in a Championship. Aside from his exceptional talent on the ice, Staal is also known as an avid gamer.

"I am a huge fan of the NHL franchise and played NHL 07 fanatically," said Staal. "I am honored to be named to the EA SPORTS™ family and the NHL 08 team."

Eric is the trailblazer in a family rich with hockey legacy; His brothers Marc (NY Rangers, 2005) and Jordan (Pittsburgh, 2006) were also first-round draft picks. His youngest brother, Jared, was drafted in the first round of the 2006 OHL Draft by Sudbury. The Thunder Bay, Ontario natives grew up playing together on an outdoor rink built for them by their father in their backyard. Eric played with his brother Jordan on the 2007 Canadian IIHF World Championship team that won gold against Finland in Moscow. Younger brothers Marc and Jared are teammates with the Ontario Hockey League’s Sudbury Wolves.

Staal joins a long list of highly decorated athletes as the North American cover athlete of an EA SPORTS videogame.

NHL Franchise	Cover Athlete
NHL 08	Eric Staal
NHL 07	Alexander Ovechkin
NHL 06	Vincent Lecavalier
NHL 2005	Marcus Naslund
NHL 2004	Joe Sakic
NHL 2003	Jarome Iginla
NHL 2002	Mario Lemieux
NHL 2001	Owen Nolan
NHL 2000	Chris Pronger
NHL 99	Eric Lindros
NHL 98	Peter Forsberg
NHL 97*	John Vanbiesbrouck

*NHL 97 was the first iteration of the franchise to feature single cover athletes.

EA SPORTS – pioneers in the Golden Age of hockey videogames – continues to lead the charge in the next gen era with advancements in AI intelligence, innovative controls, online depth and an unmatched level of authenticity to the sport.

The revolutionary Skill Stick System evolves in NHL 08 and delivers an unparalleled level of control. An all-new deking system enables you to move the puck off your stick, to walk around a defender and give you space in front to challenge the goalie. Enhanced analog speed control and a new skating engine give you the precision and fluidity to play like you would on the ice.

NHL 08 will feature an exclusive AHL license for the first time, with all 29 teams from the primary development league for the NHL fully playable in game. The EA SPORTS NHL franchise is the #1 selling hockey game and the #1 selling sports game in Canada*. NHL 08 is being developed under the EA SPORTS by EA Canada in Vancouver, B.C. The game will be available for the PLAYSTATION®3 system, PlayStation®2 computer entertainment system, Xbox 360™ video game system from Microsoft, and PC. For more information, log onto www.nhl08.com.

Labels: EA Sports, NHL 08

CHICAGO (May 30, 2007) – Drew Carey is a big soccer fan. Drew Carey is a big EA SPORTS™ FIFA Soccer 07 on Xbox 360™ fan. Drew Carey hates to lose but likes to donate money to good causes. U.S. Soccer loves, well, all those things. So Drew has laid down the challenge and opened his checkbook to the tune of $100,000 large.

At a VIP invitation-only event on Tuesday, June 5 from 7-10 p.m. at The Home Depot Center in Carson, Calif., the comedian and star of the upcoming CBS game show The Power of 10 will play five players from both the U.S. Men’s and Women’s National Teams in FIFA Soccer 07 on the Xbox 360™ video game and entertainment system from Microsoft, and for every game he loses, he’s throwing in $10,000 bucks to benefit the Mooch Myernick Memorial Fund in honor of former coach and U.S. captain Glenn “Mooch” Myernick. In the main event, Drew squares off against self-described EA Sports king and U.S. National Team star Landon Donovan with $50,000 up for grabs. Members of both the Men’s and Women’s National Teams will be on hand to heckle Drew for a good cause.

While Drew is clearly a FIFA Soccer 07 and Xbox 360 aficionado –he may have bitten off a little more than he can chew in this challenge, even if it is in the virtual soccer world. In Los Angeles Galaxy striker Landon Donovan, he faces the USA’s second all-time leading scorer, the all-time leader in assists and the two-time U.S. Soccer Male Athlete of the Year. And it only gets worse. Four-time World Cup veteran Kasey Keller has set virtually every U.S. goalkeeping record there is for the men, including wins and shutouts. U.S. Women’s National Team striker Abby Wambach has scored a whopping 70 goals in 91 games for the United States. New England Revolution forward and 2005 Major League Soccer MVP Taylor Twellman is currently the leading scorer in MLS, already with seven goals in just nine games this year and 82 total in his career. And U.S. Women’s goalkeeper Hope Solo has been in the nets for most of the USA’s current 41-game unbeaten streak.

ESPN soccer talent Allen Hopkins will emcee the event, which will include a live auction in which guests can bid to take on Drew in their own EA-FIFA 07 challenge, as well as a raffle where guests can choose between ‘Drew’ tickets and ‘U.S. Soccer’ tickets. After every game, a ticket will be drawn from the winner’s pot for a chance to win gift packs that will include amongst many other things: signed jerseys from all the participating U.S. Soccer players, an autographed football from San Diego Chargers running back LaDainian Tomlinson, a signed jersey from Manchester United and England star Wayne Rooney, an autographed game jersey from Memphis Grizzlies forward Paul Gasol, two EA SPORTS Xbox 360 game libraries that includes FIFA Soccer 07, Fight Night Round 3, NHL 07, NBA LIVE 07, Need For Speed Carbon, NCAA March Madness 07, Madden NFL 07 and NCAA Football 07, three nights accommodation at a Doubletree Hotel, and a heck of a lot more. Soccer fans from all over the world will even have a chance to bid on an Xbox 360 Elite signed by Drew and the U.S. Soccer participants, which will be on eBay starting June 6th.

Members of the media wishing to attend should please contact Michael Kammarman at 312-371-8609 or mkammarman@ussoccer.org. Donations to the Mooch Myernick Memorial Fund can be made at www.ussoccerfoundation.org/myernick.

Labels: EA Sports, FIFA 07