Monday, March 12, 2007

HIT SONGS FOR THE SIMS

Electronic Arts (NASDAQ: ERTS) today revealed the impressive soundtrack for The Sims™ 2 Seasons. Fans of The Sims games will be thrilled to learn they can hear their favorite musical acts—artists like Lily Allen, The Veronicas and The String Cheese Incident—reinterpret favorite hits in Simlish, the native language of The Sims. The Sims is the blockbuster video game franchise that celebrates self-expression through virtual, everyday life.

“Recording “SMILE” was a great experience for me. Sometimes revenge can be fun,” said Lily Allen. “But getting to sing it again—IN SIMLISH—came very naturally and it was hilarious to practice! The silly language and whimsy of The Sims games are a perfect fit for the song. I was laughing the entire time!”

“Being well-versed in improvisation, we felt up for the challenge of re-recording our song, ‘Close Your Eyes’ in Simlish. The Sims' language may be a bit unfamiliar, but musically it actually translates fairly smoothly; its cadence is quite musical,” said Kyle Hollingsworth of The String Cheese Incident.

"EA leads the industry in creating groundbreaking music for our top-selling titles, and The Sims is perhaps the most unique opportunity in the world today. It takes a special kind of artist to accept the challenge and have fun with the experience. Lily Allen, The Veronicas and String Cheese Incident all brought tremendous creativity and enthusiasm to their sessions, and the result is some of the most surprising songs yet in a Sims game. We're proud to have their hits in 'Simlish' for our worldwide audience of more than 85 million Sims fans," said Steve Schnur, Executive of Worldwide Music and Marketing at EA.

Fans are encouraged to check out Simlish tracks of The String Cheese Incident, The Veronicas, as well as a Sims-animated video for Lily Allen’s “Smile” by visiting http://www.thesims2.co.uk/lily_allen

For more information on The Sims 2, visit http://www.thesims2.co.uk and for more information on The Sims franchise titles, visit http://www.thesims.com